Applications released by Xiamen Municipal Elite Talent Development Centre are now open for the 2026 Xiamen's "Egret Elite Training Programme". The Registration ends on 9 December 2025.
Details are available on https://mp.weixin.qq.com/s/jIRIcUS3H6KpPn5QJB__Fw
Thai Bridgestone Co., Ltd. reinforces its leadershipin premium tire innovation, announcing that the“BRIDGESTONE DUELER A/T 693 III”,a high-performance tire developed for pickup trucks and SUVs suitable for both on-road and off-road driving, and the“BRIDGESTONE DUELER H/T 684 II”, developed for 2WD and 4WD multipurpose pickup trucks and SUVs to deliver a smooth on-road driving experience with enhanced fuel efficiency, have been selected as the original equipment tires for Toyota’s latest Hilux models- the“TOYOTA HILUX TRAVO”and“TOYOTA HILUX TRAVO-e”which made their world premierein Thailand on November 10, 2025.
Toyota has developed the ninth-generation Hilux, the “TOYOTA HILUX TRAVO”, under the Tough & Agile design concept, combining strength with agility. It comes equipped with Toyota Safety Sense technologies that enhance vehicle control, handle various road conditions with confidence, and deliver exceptional ride comfort, making it suitable for both off-road use and urban lifestyles. Meanwhile, the “TOYOTA HILUX TRAVO-e”, the first 100% electric pickup truck from Toyota, officially launched and manufactured in Thailand, is ideal for those who value premium quality and for visionary organizations.
TOYOTA HILUX TRAVO-e
TOYOTA HILUX TRAVO and BRIDGESTONE DUELER A/T 693 IIITOYOTA HILUX TRAVO andBRIDGESTONE DUELER H/T 684 IITOYOTA HILUX TRAVO-e and BRIDGESTONE DUELER A/T 693 III
Bridgestone has developed the BRIDGESTONE DUELER A/T 693 III and BRIDGESTONE DUELER H/T 684II tires, specifically engineered to meet the performance requirements of the TOYOTA HILUX TRAVO and TOYOTA HILUX TRAVO-e. These tires have been designed for on-road and off-road conditions, providing excellent grip and allowing drivers to maintain full control in any situation. In addition, they offer durability, safety, and enhanced fuel efficiency throughout every journey.
BRIDGESTONEDUELER A/T 693III Key Feautures:
Versatility: Suitable for both urban driving and off-road conditions, including paved roads, rough terrains, and sandy surfaces.
Grip & Control: Provides good traction on both dry and wet roads, enhancing steering response and vehicle stability.
Durability: The tire structure and tread are engineered for strength and long-lasting performance, ideal for rugged use and extended tire life.
Design: Features an aggressive tread pattern and sporty, modern sidewall styling.
Safety: Tread design technology efficiently disperses water, improving safety when driving on wet roads.
BRIDGESTONE DUELER H/T 684 II Key Features:
Smooth Ride: Designed to deliver a comfortable and agile driving experience across all road surfaces.
Quiet Performance: Tread blocks of varying sizes and patterns help minimize road noise for a quieter ride.
Excellent Grip: Provides good traction on both dry and wet roads.
Durability: Built to withstand everyday use, including cuts, abrasions, and impacts from stones or debris.
On-Road Performance: Engineered for stability at high speeds and confident cornering on paved roads.
Technology: Features a new rubber compound and rounded tread blocks to increase road contact and reduce tread distortion.
BRIDGESTONEDUELER A/T 693IIIandBRIDGESTONE DUELER H/T 684 II for
“TOYOTA HILUX TRAVO” and“TOYOTA HILUX TRAVO-e”
Toyota Model
Bridgestone Tire Model
Bridgestone Tire Size
TOYOTA HILUX TRAVO
BRIDGESTONE DUELER A/T 693 III BRIDGESTONE DUELER H/T 684 II
265/65R17 265/60R18
TOYOTA HILUX TRAVO-e
BRIDGESTONE Dueler A/T 693 III
265/65R17
This collaboration with Toyota reflects Bridgestone’s commitment to developing tires that meet diverse driving needs while enhancing driver confidence in all conditions. At the same time, Bridgestone continues to innovate in mobility solutions, striving to create a better future for customers and Thai society.
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
Annual celebration at The Fields attracts visitors from around the world, supports local businesses and deepens long-term partnerships in Chonburi
Wonderfruit, Thailand’s annual celebration of culture, art, music and nature, is marking its 10th-anniversary edition with a renewed focus on its net contribution to Chonburi and the wider Thai economy. Held every December at The Fields at Siam Country Club in Chonburi, Wonderfruit has become a key driver of cultural tourism, attracting visitors from across Thailand and around the world, while generating significant benefits for local businesses, communities and partners.
Over the past decade, Wonderfruit has evolved into a year-round cultural platform rooted in The Fields, a natural site that has expanded from approximately 230 rai in 2014 to around 500 rai today. Across the landscape, permanent and semi-permanent structures, rewilded areas, lakes and closed-loop farming projects now support more than 50 venues and spaces, featuring over 600 artists and performers from 54 countries, 160 culinary experiences, 112 wellness activities and 26 art installations.
Pranitan “Pete” Phornprapha, Founder of Wonderfruit, shared, “Reaching ten years of Wonderfruit is a moment of gratitude for us and a moment to recognise the wider community that makes it possible. Every year, thousands of people choose to travel to The Fields, and in doing so, they support hotels, restaurants, small businesses and workers across Chonburi. Our intention has always been to grow something that benefits not only Wonderers, but also our neighbours, partners and the land we share. As we enter our second decade, we will continue to deepen our commitment to circular systems, rewilding and year-round activity in The Fields, so that our positive impact here in Chonburi is cultural, ecological and economic.”
Since 2014, Wonderfruit has welcomed a steadily growing community of ‘Wonderers’ to Chonburi, with recent editions capped at around 25,000 attendees per year. Visitors represent more than 140 nationalities, with strong communities travelling from Thailand, the region and internationally. The audience largely comprises of cultural, creative and mindful travelers.
Each edition brings a majority of attendees from outside Chonburi. According to the Wonderfruit 2024 impact study, international visitors, who tend to have higher spending power, stay in Thailand for an average of 7.7 days. They spend around THB 120,000 per person if they stay on-site at The Fields and approximately THB 67,000 per person if they stay in hotels and guesthouses nearby. This high per-person spend, combined with flights, buses, local transportation, food and beverages, attractions and shopping, contributes to a total economic impact of THB710.73 million and a GDP contribution of THB411.83 million, flowing directly into the wider tourism and hospitality ecosystem in Pattaya, Chonburi and beyond.
Poramet Ngampichet, Mayor of Pattaya City, added, “Wonderfruit is now an important part of Pattaya and Chonburi’s calendar. Over the past ten years, it has attracted both international and Thai visitors who see our province not only as a seaside destination, but as a hub for art, culture and nature. Wonderfruit’s economic footprint extends to our hotels, resorts, guesthouses, restaurants, cafés, local transport and retail, and the spending it generates each year strengthens Pattaya’s tourism economy, supports local jobs and creates new opportunities for our communities.”
Within The Fields, Wonderfruit is collaborating with 36 local and regional partners for its 10th anniversary gathering, including culinary vendors, craftspeople, makers and small businesses. Behind the scenes, more than 4,500 people now work across event production, construction, design, security, operations and guest services, supporting employment and skills development in Chonburi and beyond, building on the 586 jobs created in the area in 2014 when Wonderfruit first began.
As Wonderfruit enters its second decade, the team will continue to work with local authorities, businesses and communities to better understand and share its economic impact on Chonburi and Thailand. Wonderfruit will also expand its year-round activities in The Fields, creating more opportunities for visitors to experience Chonburi throughout the year and for local communities to benefit from this cultural platform.
Punctuated by an annual event every December, Wonderfruit is a five-day celebration of art, music, food and ideas in The Fields at Siam Country Club. Produced by Thailand-based Scratch First, Wonderfruit is a continuous, curious exploration of Mind, Sound and Nature through human expression, seeking greater connection to communities, cultures and the world around us. Through immersive experiences, including performances, workshops, installations and dining, Wonderfruit creates spaces for all to gather, interact and share knowledge. Living in The Fields year-round, Wonderfruit unites designers, architects and craftspeople to build and design in harmony with nature, committing to circularity and zero waste.
Recently, The 21st International Congress on Luobing Theory Overseas Forum was held in Hanoi, Vietnam, aiming to promote the development of Traditional Chinese Medicine (TCM) and strengthen international cooperation in the field of Luobing theory, also known as the theory of collateral diseases.
The event was co-hosted by the World Federation of Chinese Medicine Societies Specialty Committee of Luobing and the Vietnamese Traditional Medicine Association, focusing on clinical applications of Luobing theory in cardiovascular, endocrine, respiratory, anti-aging and oncology treatments.
Speaking at the opening ceremony, Truong Viet Binh, president of the Vietnamese Traditional Medicine Association, noted that the innovation of Luobing theory not only offers valuable references for modern medicine but also serves as a successful model for modernizing traditional medicine in countries, including Vietnam.
Professor Wu Yiling, an academician of the Chinese Academy of Engineering, attended the forum online and delivered an academic report on the construction, innovation, and transformation of the Luobing theoretical system. He shared breakthroughs in the innovative transformation of Luobing theory, including the application of the vessel collateral theory in guiding the prevention and treatment of vascular diseases, the Qi-collateral theory in managing disorders of the nervous, endocrine, and immune systems, and the Essential Qi Theory within the Qi-collateral framework in anti-aging research.
During the forum, experts from several countries released a new guideline on the diagnosis and treatment of chronic obstructive pulmonary disease, which highlights the concept of integrating heart and lung treatment in TCM practice.
Currently, the world is facing a severe global warming crisis. According to a report by McKinsey & Company (2022), the construction and real estate sector contribute approximately 40% of greenhouse gas emissions from fuel combustion¹. This has led many countries and organizations worldwide to accelerate the focus on developing buildings with net-zero carbon emissions, or Net Zero Buildings. Today, OPEN-TEC (Tech Knowledge Sharing Platform), powered by TCC TECHNOLOGY GROUP, will introduce the concept that is becoming the new standard for building development in the future.
What is a Net Zero Building?
A Net Zero Building is a building designed and managed to use energy efficiently, consuming less than or equal to the clean energy it produces itself. It also promotes the use of environmentally friendly materials and the installation of automated energy monitoring and control systems to ensure that the building truly achieves net-zero greenhouse gas emissions. Moreover, the Net Zero concept also includes reducing carbon emissions from the production of building materials and construction processes (embodied carbon), which is gaining increasing attention. According to the World Green Building Council (WorldGBC), new buildings should reduce emissions from this aspect by at least 40% by 2030 and aim to reach zero by 2050².
Technologies That Make a Building Truly Net Zero
As the Net Zero Building concept becomes widely adopted, technology has become a key factor in helping buildings reduce carbon emissions and use energy efficiently, such as:
Renewable Energy: Rooftop solar panels and small wind turbines serve as the main energy sources.
Energy Storage Systems: Enable continuous electricity usage even when sunlight is insufficient.
IoT Sensors: Collect data on temperature, lighting, and electricity usage in different areas of the building, working with automated control systems to optimize energy consumption.
Modern Building Materials: Heat-reflective glass or high-performance insulation reduces the load on air conditioning systems.
Digital Twin: Creates a virtual model of the building for designers and engineers to evaluate energy performance and improve designs before construction.
These technologies help buildings approach the Net Zero goal from the very beginning.
Net Zero Building and the Business World
In business, designing buildings in line with Net Zero demonstrates environmental responsibility and clear economic benefits. Although construction costs are higher than conventional buildings, energy expenses can be significantly reduced in the long term, resulting in a worthwhile return on investment. Additionally, Net Zero buildings as the standard enhance organizational reputation, aligning with the ESG practices many organizations prioritize today.
Net Zero Building Trends in Thailand
Thailand is beginning to show a clear trend in Net Zero building development, with several major projects adopting sustainable technologies and concepts, setting new standards for real estate and business. Examples include:
One Bangkok³ One Bangkok is an example of a building designed with environmental considerations and occupant well-being from the start. It has achieved LEED ND Platinum and WELL Core & Shell Platinum certifications. The project uses a District Cooling System, reducing electricity consumption by approximately 17,000 MWh/year and CO₂ emissions by around 9,000 tons/year. It also features a Smart Energy Management System and IoT for real-time energy monitoring, as well as water recycling systems and construction waste management with 75% circularity.
Queen Sirikit National Convention Center (QSNCC)4 QSNCC demonstrates how a convention center can adapt to sustainability using Net Zero technologies to systematically reduce carbon emissions, such as a real-time carbon footprint tracking dashboard, a solar rooftop of over 6,200 m²5, natural lighting systems, zero food waste management, and over 75% recycled construction materials. This project has received multiple environmental awards, including Best Sustainability Initiative (Convention Centre) from the M&C Asia Stella Awards 2023 and ISO 20121.
The PARQ⁶ The PARQ employs smart building technology to efficiently reduce energy and carbon use, featuring a high-efficiency Chiller Plant, electronically commutated fans for air conditioning, insulating glass that blocks up to 75% of heat entering the building, and smart sensors controlling lighting automatically. These technologies reduce energy and carbon emissions while providing a comfortable environment for building users.
Lastly, Net Zero Buildings are gradually becoming a tangible practice and a standard in the business and real estate sectors. These buildings are not only symbols of sustainability but also reflect careful planning and worthwhile investment in energy, reputation, and future readiness.
References
McKinsey & Company. Accelerating green growth in the built environment. McKinsey. https://shorturl.at/cLWy4
World Green Building Council. New report – The building and construction sector can reach net-zero carbon emissions by 2050. WorldGBC. https://shorturl.at/3hVbC
Queen Sirikit National Convention Center (QSNCC). First time for Thailand’s convention centers! QSNCC sets a new sustainability standard for the MICE industry with a real-time carbon footprint tracking dashboard. 2 June 2025. QSNCC. https://shorturl.at/iT2Gh
Queen Sirikit National Convention Center (QSNCC). Sustainability & Standard. QSNCC. https://shorturl.at/ZXzqU
ปัจจุบัน โลกกำลังเผชิญวิกฤตโลกร้อนอย่างรุนแรง จากรายงานของ McKinsey & Company (2022) ระบุว่า ภาคการก่อสร้างและอสังหาริมทรัพย์เป็นแหล่งปล่อยก๊าซเรือนกระจกราว 40% จากการเผาเชื้อเพลิง¹ ทำให้หลายประเทศและองค์กรทั่วโลกเร่งให้ความสำคัญกับการพัฒนาอาคารที่มีการปล่อยคาร์บอนสุทธิเป็นศูนย์ หรือ Net Zero Building วันนี้ OPEN-TEC ศูนย์กลางองค์ความรู้ด้านเทคโนโลยี (Tech Knowledge Sharing Platform) ภายใต้การดูแลของ TCC TECHNOLOGY GROUP จะพาทุกท่านทำความรู้จักแนวคิดที่กำลังกลายเป็นมาตรฐานใหม่ของการพัฒนาอาคารในอนาคต
Net Zero Building คืออะไร?
Net Zero Building คืออาคารที่ถูกออกแบบและบริหารจัดการพลังงานอย่างมีประสิทธิภาพ โดยใช้งานพลังงานน้อยกว่าหรือเท่ากับพลังงานสะอาดที่ผลิตได้เองและส่งเสริมการใช้วัสดุที่เป็นมิตรต่อสิ่งแวดล้อม รวมถึงการติดตั้งระบบตรวจสอบควบคุมการใช้พลังงานแบบอัตโนมัติ เพื่อให้มั่นใจว่าอาคารมีการปล่อยก๊าซเรือนกระจกสุทธิเท่ากับศูนย์อย่างแท้จริง นอกจากนี้ แนวคิด Net Zero ยังครอบคลุมถึงการลดคาร์บอนที่เกิดจากกระบวนการผลิตวัสดุก่อสร้างและการก่อสร้าง (embodied carbon) ซึ่งปัจจุบันได้รับความสำคัญมากขึ้น จากรายงานของ World Green Building Council’ (WorldGBC) แนะนำว่าอาคารใหม่ควรลดการปล่อยคาร์บอนจากส่วนนี้อย่างน้อย 40% ภายในปี 2030 และตั้งเป้าลดให้เป็นศูนย์ภายในปี 2050²
เทคโนโลยีที่ทำให้อาคารเป็น Net Zero ได้จริง
เมื่อแนวคิด Net Zero Building ถูกนำมาใช้ในวงกว้าง เทคโนโลยีก็กลายเป็นปัจจัยสำคัญที่ช่วยให้อาคารสามารถลดการปล่อยคาร์บอนและใช้พลังงานอย่างมีประสิทธิภาพ เช่น
ซึ่งเทคโนโลยีเหล่านี้ช่วยให้อาคารมีโอกาสเข้าใกล้เป้าหมาย Net Zero ได้ตั้งแต่ต้นทางนั่นเอง
Net Zero Building กับโลกธุรกิจ
ในโลกธุรกิจ การออกแบบอาคารให้สอดคล้องกับ Net Zero นั้นแสดงให้เห็นถึงความรับผิดชอบต่อสิ่งแวดล้อมและการสร้างผลประโยชน์เชิงเศรษฐกิจที่ชัดเจน แม้ต้นทุนการก่อสร้างจะสูงกว่าอาคารทั่วไป แต่ในระยะยาวสามารถลดค่าใช้จ่ายด้านพลังงานได้มาก ส่งผลให้ผลตอบแทนการลงทุนคุ้มค่า อีกทั้ง อาคารที่ได้มาตรฐาน Net Zero ยังช่วยสร้างภาพลักษณ์ที่ดีต่อองค์กร ซึ่งสอดคล้องกับแนวทาง ESG ที่หลายองค์กรในยุคปัจจุบันให้ความสำคัญ
แนวโน้ม Net Zero Building ในประเทศไทย
ประเทศไทยเริ่มมีแนวโน้มการพัฒนาอาคาร Net Zero อย่างชัดเจน โดยหลายโครงการใหญ่ได้นำเทคโนโลยีและแนวคิดยั่งยืนมาปรับใช้ สร้างมาตรฐานใหม่ให้กับภาคอสังหาริมทรัพย์และธุรกิจ ดังตัวอย่างโครงการต่อไปนี้
1. One Bangkok3
One Bangkok เป็นหนึ่งในตัวอย่างของอาคารที่ออกแบบโดยคำนึงถึงสิ่งแวดล้อมและสุขภาวะของผู้ใช้งานตั้งแต่แรกเริ่ม โดยได้รับมาตรฐาน LEED ND Platinum และ WELL Core & Shell Platinum โดยภายในโครงการมีการใช้ District Cooling System ที่ลดการใช้พลังงานไฟฟ้าได้ประมาณ 17,000 MWh/ปี และลด CO₂ ประมาณ 9,000 ตัน/ปี พร้อม Smart Energy Management System และ IoT ที่สามารถตรวจสอบการใช้พลังงานแบบเรียลไทม์ รวมถึงระบบน้ำรีไซเคิลและการรีไซเคิลขยะจากการก่อสร้างได้มากกว่า 75%
2. Queen Sirikit National Convention Center (QSNCC)4
QSNCC เป็นตัวอย่างของศูนย์ประชุมที่ปรับตัวสู่ความยั่งยืนด้วยการใช้เทคโนโลยี Net Zero ช่วยลดการปล่อยคาร์บอนอย่างเป็นระบบ เช่น Real-Time Carbon Footprint Tracking Dashboard, Solar Rooftop ขนาดกว่า 6,200 ตารางเมตร5, ระบบแสงธรรมชาติ, การจัดการขยะอาหารแบบ Zero Food Waste และวัสดุก่อสร้างรีไซเคิลกว่า 75% โครงการนี้ได้รับรางวัลด้านสิ่งแวดล้อมหลายรายการ เช่น Best Sustainability Initiative (Convention Centre) จาก M&C Asia Stella Awards 2023 และ ISO 20121
สุดท้ายนี้ อาคารคาร์บอนสุทธิศูนย์ หรือ Net Zero Building กำลังค่อย ๆ กลายเป็นแนวทางปฏิบัติที่จับต้องได้และเริ่มเป็นมาตรฐานของภาคธุรกิจและอสังหาริมทรัพย์ อาคารเหล่านี้ไม่ได้เป็นเพียงสัญลักษณ์ของความยั่งยืน แต่ยังสะท้อนถึงการวางแผนและการลงทุนที่คุ้มค่า ทั้งด้านพลังงาน ภาพลักษณ์ และความพร้อมสำหรับอนาคต
อ้างอิง
McKinsey & Company. Accelerating green growth in the built environment. McKinsey. https://shorturl.at/cLWy4
2. World Green Building Council. New report – The building and construction sector can reach net‑zero carbon emissions by 2050. WorldGBC. https://shorturl.at/3hVbC
4. Queen Sirikit National Convention Center (QSNCC). First time for Thailand’s convention centers! QSNCC sets a new sustainability standard for the MICE industry with a real-time carbon footprint tracking dashboard. 2 June 2025. QSNCC. https://shorturl.at/iT2Gh
5. Queen Sirikit National Convention Center (QSNCC). Sustainability & Standard. QSNCC. https://shorturl.at/ZXzqU