Steel and Soul: Anshan's Industrial Backbone and Poetic Landscapes
Many of New China's industrial "firsts" were born in Anshan, Liaoning - the "Steel Capital" of China, the first bucket of molten steel, molten iron, and coke, the first seamless steel pipe, the first steel strip coil, etc.
Anshan is built on steel, with its soul shaped by the country's industrial might. The Ansteel Museum, a top-tier national museum, showcases several of New China's historic "firsts" achieved by Ansteel. Located right next to Ansteel Group's main plant, the world's largest single-site steel production base, it forms a unique industrial landscape. Today, it stands as both a cultural landmark and a popular social media destination in Anshan.
With rapid advances in science and technology, Ansteel has broken through research barriers and solved critical "bottleneck" challenges. From China's high-speed Fuxing bullet trains to the offshore gas drilling platform Blue Whale 1, from the world's longest sea bridge - the Hong Kong-Zhuhai-Macao Bridge - to China's first aircraft carrier, the CNS Liaoning, Ansteel continues to serve as the backbone of national industry, reinforcing China's strength with its "firstborn steel" pride.
Visit Anshan in May, where steel strength meets spring blossoms.
Qianshan Scenic Area, a perfect harmony of nature and culture, boasts over 260 renowned natural and cultural attractions. Legend says that its 999 interconnected peaks resemble a chain of emerald lotuses reaching for the sky, earning it the poetic name "Thousand-Lotus Mountain". With over 95% vegetation coverage and exceptionally high negative oxygen ion levels, it has been honored as "China's Natural Oxygen Bar" by the China Meteorological Service Association.
There a line that goes, "I envy not heavenly birds above, but revel in the delight of hot springs I love". As a national 4A-level tourist attraction, Tanggangzi Hot Spring draws visitors with its top-quality mineral waters at an average temperature of 72 degrees centigrade.
This city blends fiery steel with soothing hot springs, strong yet tender at its core.
Bridgestone Sales (Thailand) Co., Ltd., led by Mr. Akihito Ishii, Managing Director and the executive team, brought together over 200 COCKPIT nationwide franchisees for the “COCKPIT National Meeting2025”at the Renaissance Pattaya Resort & Spa, Chonburi province. The meeting aimed at elevating business management with strengthening and building trust in the brand with a Customer Centric approach to deliver exceptional experiences. As part of the meeting, the franchisees were invited to experience the premium tire performance at the launch of BRIDGESTONE TURANZA 6, setting the new comfort benchmark for superior driving. The test drive took place on a designated route in Pattaya, Chonburi province, allowing them to experience the product firsthand before presenting the tire to customers through real-world insights.
COCKPIT held the regional meeting for its franchisees between March and April 2025. To further strengthen alignment and emphasize strategic business management toward tangible outcomes, COCKPIT held the national meeting, uniting its nationwide franchisees to move forward together with a shared vision.
This year, COCKPIT has outlined four key strategies to elevate its brand: 1) Modernize and expand the service network by upgrading existing branches to present a more modern image while aggressively expanding coverage nationwide to ensure accessibility for customers. 2) Standardize service by implementing year-round training programs for staff and professional technicians to enhance skills, expertise, and customer service consistency, ensuring that every branch delivers the same high-quality experience. 3) Strengthen product standards by establishing clear quality benchmarks for tires and other automotive products to deliver comprehensive car maintenance. 4) Enhance digital presence and marketing by developing online platforms to attract new customer segments, including the launch of an e-commerce system and the creation of engaging content. This also involves increasing online promotions to boost visibility and drive traffic. All these efforts reflect COCKPIT’s commitment to delivering a seamless, customer-centric experience tailored to modern lifestyles. By embracing the role of a trusted companion in every journey, COCKPIT aims to leave lasting impressions, foster customer loyalty, and establish itself as Thailand’s leading a fast fist one-stop auto care center.
The ambience of COCKPIT franchisees on a journey to experience tire performance at BRIDGESTONE TURANZA 6 launch event
About Bridgestone in Thailand: Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
About COCKPIT:
COCKPIT, One Stop Auto Care Center, offers a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are259 COCKPIT stores nationwide* (as of May 2025).
Bionic battery cooling plate enhances battery performance and sustainability
Integrated liquid management modules boost thermal efficiency for traction drives and e-motors
Visit MAHLE Thailand at BITEC Exhibition Center, Hall 104, Booth D52, May 14–17, 2025
At SUBCON Thailand 2025, ASEAN’s leading industrial part sourcing and business matching event, MAHLE will showcase its latest future-ready advancements in thermal management and electrification. From May 14 to 17, 2025, visitors are invited to discover MAHLE’s bionic battery cooling plate, which enhances battery performance and sustainability, and its liquid management modules boosting thermal efficiency for traction drives and e-motors at BITEC Exhibition Center, Hall 104, Booth D52.
“By being able to understand thermal systems in vehicles as a whole and developing holistic innovative, tailor-made concepts for our customers, we successfully set ourselves apart from the competition,” said Jumana Al-Sibai, Member of the Management Board and in charge of the Thermal Management and Fluid Systems Business Unit.
Bionic battery cooling plate: A leap forward inspired by nature
Drawing inspiration from nature’s highly efficient structures, MAHLE engineers have developed a bionic structure for the cooling channels of their battery cooling plate. This innovation leads to a 10 percent increase in cooling capacity, a 20 percent reduction in pressure loss, and a more homogeneous temperature distribution across the battery cells.
With these improvements, the battery can operate more efficiently, charge faster, and maintain higher durability. Uniform thermal control prevents overheating, improving battery performance under demanding conditions. Additionally, optimized material usage has reduced production materials by up to 15 percent, resulting in a 15 percent reduction in CO₂ emissions.
“Our bionic cooling plate shows how nature can inspire breakthrough solutions for modern mobility challenges,” said Jakob Ruemmler, Managing Director of MAHLE Services Thailand. “We’re excited to present this innovation for the first time in the ASEAN market at SUBCON Thailand 2025.”
Liquid management modules: Integrated thermal solutions for e-motors
MAHLE will also debut its Liquid Management Modules for transmission and motor cooling for fuel cell electric vehicles (FCEV), battery electric vehicles (BEV), and hybrid vehicles.
These modules combine critical functions such as cooling, filtration, and fluid supply into one compact system. Main module components include an electrically driven oil pump, heat exchanger, and filter, while optional features such as an integrated oil reservoir, thermostat, de-foaming unit, drying unit, and temperature and pressure sensors can be incorporated depending on customer requirements. Housings are available in plastic, aluminum diecast, or hybrid materials, providing flexibility to meet different application needs.
The integrated design enables oil cooling for compact motor configurations, helping motors achieve continuous peak performance exceeding 70 percent, compared to approximately 50 percent possible with conventional water jacket cooling. Thermal management and pressure losses are optimized, reducing strain on the system and enhancing energy efficiency. With pressure-side filtration, the modules also offer improved noise, vibration, and harshness (NVH) performance, higher flow rates, and minimized risks of cavitation and foaming. Overall, the module design supports significant space and weight reductions of up to 20 percent, allowing for more efficient vehicle packaging and lower production costs.
By combining several critical thermal management functions into a single compact unit, MAHLE helps automotive manufacturers improve system efficiency, reduce component complexity, and enhance overall vehicle performance.
Supporting the MAHLE 2030+ Strategy
These new developments are a direct result of the company’s strategy MAHLE 2030+, which focuses on three pillars: electrification, thermal management, and highly efficient and sustainable internal combustion engines (ICEs). Through continued innovation and strategic investments, MAHLE is committed to supporting the future of sustainable mobility, not only through advancements in electric powertrains but also by further improving traditional drivetrain technologies.
Join MAHLE Thailand at SUBCON Thailand 2025
SUBCON Thailand 2025 serves as a vital platform for industrial technology leaders to showcase innovation and connect with regional partners. The MAHLE Thailand team looks forward to welcoming visitors at Hall 104, Booth D52 to experience their latest e-mobility and thermal management solutions firsthand.
“We are committed to delivering future-ready solutions that address the key challenges of electrification, efficiency, and sustainability,” concluded Jakob Ruemmler. “We warmly invite everyone to explore our technologies at SUBCON Thailand 2025.”
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