A single golden, plump Thai durian, travelling from a Thai orchard all the way to the table of a Chinese household, is not just a sweet taste on the tongue - it is the most vivid testament to China-Thailand economic and trade cooperation.
China has been Thailand's largest trading partner for 13 consecutive years, while Thailand is also an important trading partner of China within ASEAN. Thai tropical fruits, aquatic products and other goods sell well in the Chinese market, and among them, durians have become a sweet bond linking Chinese and Thai agricultural trade. Since the first China International Import Expo (CIIE) in 2018, this national-level opening-up platform has been paving the way for premium Thai agricultural products, enabling distinctive goods like durians and mangosteens to efficiently reach 1.4 billion Chinese consumers. It has driven a leapfrog increase in China-Thailand agricultural trade over the past eight years. The figures speak for themselves: China's agricultural imports from Thailand rose from $5.561 billion in 2018 to $10.821 billion in 2025, with durian exports growing year after year and consistently ranking as a core fruit category in shipments to China.
The CIIE has brought three major dividends to Thai agricultural products - smoother access channels, a vast market, and substantial returns. It has built an efficient platform for durians and other speciality fruits to make global debuts and sell through the full supply chain. Through the CIIE, Thai fruit companies can connect with Chinese buyers without the high cost of market development. Stable export orders directly benefit large numbers of Thai growers, turning harvests from the orchard into tangible economic rewards.
The 9th CIIE will take place in Shanghai from November 5 to 10, 2026. Preparations for the 9th CIIE are now progressing steadily. On July 9, the CIIE Promotional Event and "Export to China" Thailand Special Session will be held in Bangkok, bringing together authoritative voices from Chinese and Thai government and chambers of commerce. It will continue to empower Thai agricultural products to deepen their presence in the Chinese market and further strengthen mutually beneficial agricultural cooperation between the two countries.
Thai Bridgestone Co., Ltd. and Nippon Express Logistics (Thailand) Co., Ltd. signed a Memorandum of Understanding (MOU) on sustainability and corporate social responsibility collaboration to drive sustainability throughout the value chain while creating tangible and positive impacts on society and the environment. This partnership reinforces Bridgestone Group’s long-term environmental vision toward achieving Sustainable Materials by 2050, with an aim to increase the proportion of recycled and renewable materials to 40% of all raw materials used in tire production by 2030.
This collaboration focuses on the proper, safe, and environmentally responsible management of used tires. It covers the process of selecting high-quality used tire casings for production into premium retread tires, as well as the management of end-of-life tires into the recycling process under the Circular Economy principle. The initiative aims to maximize resource efficiency and minimize environmental impact by combining Bridgestone’s expertise in tire innovation with Nippon Express Logistics’ global logistics capabilities to establish a comprehensive circular sustainability management system.
Bridgestone’s Sustainable Business Model for Achieving Carbon Neutrality and a Circular Economy
This collaboration has created mutual benefits for both organizations through the proper management of end-of-life tires, ensuring safety while minimizing environmental impact. The partnership also includes joint efforts to study and develop approaches to enhance tire utilization efficiency, extend tire lifespan, and promote the sustainable recycling of end-of-life tires.
The collaboration between Thai Bridgestone Co., Ltd. and Nippon Express Logistics (Thailand) Co., Ltd. combines Bridgestone’s expertise in tire innovation with Nippon Express’s global logistics capabilities to drive sustainable management practices and promote the efficient use of resources.
In addition, this extends to the various social contribution activities, including “B-SAFE project” to enhance driving safety skills aimed at promoting road safety awareness, as well as environmental and biodiversity conservation initiatives such as “Bridgestone Nature Conservation” project. Together, these initiatives contribute to creating a safer and more sustainable society.
Mr. Akihito Ishii, Managing Director of Thai Bridgestone Co., Ltd., addressed “This marks another important milestone for both organizations in strengthening our business relationship toward sustainability and social contribution initiatives. Climate change and resource management are challenges that no organization can solve alone. Bridgestone firmly believes that collaboration with strong partners is a key starting point in creating sustainable value for our customers, society, the environment, and future generations.”
Mr. Masato Tanabe, Managing Director of Nippon Express Logistics (Thailand) Co., Ltd., said, “The signing of this MOU marks an important milestone in our partnership. It also reflects our shared commitment to sustainability and our common aspiration to create long-term value for society. We see this initiative as the beginning of a new chapter in our partnership, and through our collaboration with Thai Bridgestone Co., Ltd., we look forward to steadily advancing meaningful initiatives. By deepening our contribution to local communities, we will continue working toward the realization of a more sustainable future for the next generation.”
Management of Thai Bridgestone Co., Ltd. and Nippon Express Logistics (Thailand) Co., Ltd. gathered as witnesses at the signing ceremony of the Memorandum of Understanding (MOU) on sustainability and corporate social responsibility initiatives.
This collaboration aligns with the “Bridgestone E8 Commitment,” particularly “Ecology,” which emphasizes conducting business while enhancing resource efficiency and reducing environmental impact sustainably, and “Empowerment,” which aims to contribute to a society that ensures accessibility and dignity for all. Through these efforts, Bridgestone continues to deliver trust and sustainable value to future generations, reinforcing its role as a “Sustainable Solutions Company.”
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
อีกหนึ่งไฮไลต์สำคัญของงาน คือการบรรยายในหัวข้อ “AI-Driven Power System and Equipment Monitoring and Maintenance” ซึ่งนำเสนอแนวทางการประยุกต์ใช้เทคโนโลยีปัญญาประดิษฐ์ (AI) เพื่อยกระดับการตรวจสอบและบำรุงรักษาอุปกรณ์ไฟฟ้า ช่วยเพิ่มความน่าเชื่อถือของระบบ ลดความเสี่ยงจากการหยุดชะงักของการจ่ายไฟ และสนับสนุนการพัฒนาโครงข่ายไฟฟ้าอัจฉริยะในอนาคต พร้อมแบ่งปันองค์ความรู้และแนวโน้มด้านพลังงานยั่งยืนจากผู้เชี่ยวชาญตลอดการจัดงาน
Infineon and MAHLE pool their expertise on a pre-development project to protect high-performance modules against overheating
Cooling unit can be used, for example, for data center power supply control systems
MAHLE cooling unit boosts performance of Infineon module compared with its predecessors
MAHLE is successfully transferring its automotive expertise to other markets, driving strong growth
Where high currents flow, electronic systems can overheat. This is why effective cooling is crucial to the efficiency and performance of electronic components. Infineon, the semiconductor solutions supplier, and thermal management specialist MAHLE have pooled their expertise.
For the development of Infineon’s new high-performance EasyPACK™ S module, MAHLE is supplying a cooler tailored specifically to meet the requirements of Infineon. The module controls electric switchgear and functions and can be used, for example, to control the power supply systems of data centers. Thanks to innovative cooling from MAHLE, the performance of the Infineon module has been significantly boosted compared with its predecessors. At the same time, Infineon can improve the functional endurance and durability of its product. “Cooperation with Infineon is a further example of the way MAHLE is successfully transferring its competence developed in the automotive industry to other applications,” said Christian Kuechlin, Vice President, MAHLE Industrial and Special Solutions. MAHLE is driving strong growth in its non-automotive business by leveraging its automotive expertise.
The new power module from Infineon offers high performance density in a small space. The cooling unit developed by MAHLE, which is about the size of two chocolate bars on top of each other, is installed directly on the circuit board and effectively dissipates heat from the modules using a coolant.
The project was completed with remarkable speed. Within just four months, the first prototypes were produced and supplied. These are now in the process of testing and validation by Infineon. This dynamic performance confirms the strength of the partnership and lays the foundation for further joint innovation projects.
As part of Group Sales, MAHLE recently consolidated its non-automotive activities into a new Industrial and Special Solutions unit. This will enable the group to address new customers more effectively. A customer-focused technical sales approach, combined with application development expertise, significantly accelerates the development of tailor-made customer solutions. The areas of production, logistics, purchasing and quality are also linked more closely. This way, available plant capacity can be used more effectively for Industrial and Special Solutions business.
