In an era where technology is rapidly changing, organizations must continuously adapt to the emerging challenges and opportunities. One of the significant changes is Artificial Intelligence (AI), which plays a vital role in driving various industries, whether manufacturing, services, finance, healthcare, as well as public and private sectors. However, leveraging AI to its fullest potential is not solely about technology. It also requires an organizational culture that is ready to support and advance alongside AI operations. Today, OPEN-TEC (Tech Knowledge Sharing Platform), powered by TCC TECHNOLOGY GROUP, will take you to explore the “AI culture”, which becomes the foundation of modern organizations.
What is AI Culture?
AI Culture, or an organization culture that aligns with AI, refers to the integration of AI into an organization’s concepts, work processes, and values in a balanced and ethical manner. The goal is to enable humans and AI to work together seamlessly, which enhance efficiency, fostering innovation, and expanding the organization’s capabilities. According to the Human Technology Institute (HTI – UTS), organizations with an AI culture understand both the strengths and limitations of AI. They create an environment that promotes diverse learning methods, including training, experimentation, and continuous adaptation.1 These elements are crucial for driving organizations forward in the digital age.
The Role of Leadership in Driving AI Culture
Creating a sustainable AI culture begins with “leaders” who have a clear vision and understanding of AI’s role. They must be capable of integrating technology with organizational strategy and ethical principles. A report by the World Economic Forum reveals that 74% of employees prefer learning through their leaders, highlighting the critical role leadership plays in building internal capabilities, especially as technological skills evolve rapidly.2 Therefore, investing in learning and development becomes a key tool for upskilling, motivating, and ensuring long-term organizational growth.
Promoting AI Literacy at All Levels
AI Literacy is no longer confined to IT departments. All units, including marketing, finance, HR, and executive leadership, must engage with AI knowledge and application relevant to their roles. A Microsoft report shows that employees who receive proper AI training are 1.9 times more likely to see its value, especially in decision-making and improving work performance.3 Therefore, organizations should start by providing foundational knowledge of how AI works, while embedding ethical considerations, transparency, and responsibility to enable employees to use technology confidently. When learning becomes a part of the organizational culture, change is no longer feared but embraced as a chance to elevate both individual and organizational capability.
AI Culture and Competitive Advantage
Having a sustainable AI culture is more than just a response to technological trends, it is a long-term strategy to build competitive advantage. Organizations that effectively use data and AI can adapt to market changes faster, make more accurate decisions, and innovate continuously. According to Deloitte, organizations that use data effectively are 48% more likely to achieve business goals within a year, while those lacking such an AI culture often struggle to adapt.4 AI Culture, deeply embedded within an organization’s structure and mindset, becomes a unique strength which is difficult to replicate because it is not about carelessly technology use, but a consistent set of behaviors and values at every level.
Lastly, in an era where data has become invaluable assets, transforming data into accurate decision making is the heart of success. Having an “AI culture” is the crucial mechanism that makes things happen sustainably, empowering organizations to move forward with AI as a shared purpose.
Reference
1. Carney, G., & Davis, N. (2024). People, skills and culture for effective AI governance (AI Governance Snapshot #4). Human Technology Institute, University of Technology Sydney (UTS).
AI Culture หรือ วัฒนธรรมองค์กรที่พร้อมอยู่ร่วมกับ AI หมายถึงการบูรณาการ AI เข้ากับแนวคิด กระบวนการทำงาน และค่านิยมขององค์กรอย่างสมดุลและมีจริยธรรม โดยมีเป้าหมายเพื่อให้คนและ AI สามารถทำงานร่วมกันได้อย่างราบรื่น เพื่อเพิ่มประสิทธิภาพการทำงาน เปิดโอกาสในการสร้างนวัตกรรม และขยายศักยภาพขององค์กรให้กว้างขึ้น ทั้งนี้ จากข้อมูลของสถาบัน Human Technology Institute ระบุว่า องค์กรที่มีวัฒนธรรมองค์กรที่พร้อมอยู่ร่วมกับ AI จะมีความเข้าใจในศักยภาพและข้อจำกัดของ AI พร้อมสร้างสภาพแวดล้อมที่ส่งเสริมการเรียนรู้ในหลากหลายรูปแบบ ทั้งการฝึกอบรม การทดลองใช้งาน และการปรับตัวอย่างต่อเนื่อง1 ซึ่งสิ่งเหล่านี้ถือเป็นปัจจัยสำคัญในขับเคลื่อนองค์กรในยุคดิจิทัล
บทบาทของผู้นำในการผลักดัน AI Culture
การเสริมสร้าง AI Culture ให้เกิดขึ้นอย่างยั่งยืน เริ่มต้นจาก “ผู้นำ” ที่มีวิสัยทัศน์และเข้าใจบทบาทของ AI อย่างชัดเจน พร้อมสามารถเชื่อมโยงเทคโนโลยีเข้ากลยุทธ์และแนวคิดด้านจริยธรรมขององค์กร จากรายงานของ World Economic Forum ชี้ให้เห็นว่า 74% ของบุคลากรต้องการเรียนรู้ผ่านผู้นำของตนเอง ซึ่งสะท้อนถึงความสำคัญของบทบาทผู้นำในการเสริมสร้างศักยภาพคนในองค์กร2 โดยเฉพาะอย่างยิ่งในยุคที่ทักษะด้านเทคโนโลยีเปลี่ยนแปลงอย่างรวดเร็ว ดังนั้น การลงทุนด้านการเรียนรู้จึงกลายเป็นเครื่องมือสำคัญในการเพิ่มพูนทักษะ เสริมสร้างแรงจูงใจ และการเติบโตขององค์กรในระยะยาว
การส่งเสริม AI Literacy ในทุกระดับ
AI Literacy หรือ การรู้เท่าทัน AI ไม่ได้จำกัดเฉพาะฝ่ายงานด้านเทคโนโลยีอีกต่อไป ทุกฝ่ายในองค์กร ไม่ว่าจะเป็นการตลาด การเงิน ทรัพยากรบุคคล หรือผู้บริหารระดับสูง ต่างมีบทบาทสำคัญในการเรียนรู้และประยุกต์ใช้ AI ให้เกิดประโยชน์สูงสุดในบริบทของตนเอง ตามรายงานจาก Microsoft ชี้ให้เห็นว่าบุคลากรที่ได้รับการฝึกอบรมด้าน AI อย่างเหมาะสม มีแนวโน้มที่จะมองเห็นคุณค่าของ AI มากกว่าคนทั่วไปถึง 1.9 เท่า โดยเฉพาะในด้านการตัดสินใจและการเพิ่มประสิทธิภาพงาน3 ดังนั้น องค์กรจึงควรเริ่มต้นจากการให้ความรู้พื้นฐานเกี่ยวกับการทำงานของ AI พร้อมปลูกฝังแนวคิดด้านจริยธรรม ความโปร่งใส และความรับผิดชอบในการใช้งาน เพื่อให้บุคลากรมีความมั่นใจในการใช้เทคโนโลยีอย่างเหมาะสม เพราะเมื่อการเรียนรู้กลายเป็นส่วนหนึ่งของวัฒนธรรมองค์กร การเปลี่ยนแปลงก็จะไม่ใช่เรื่องที่น่ากลัว แต่คือโอกาสในการยกระดับความสามารถของคนและองค์กรไปพร้อมกัน
AI Culture ต่อความสามารถในการแข่งขัน
การมี AI Culture อย่างยั่งยืน ไม่ใช่เพียงการตอบสนองต่อกระแสเทคโนโลยีเท่านั้น หากแต่เป็นกลยุทธ์ระยะยาวในการสร้างความได้เปรียบในการแข่งขัน องค์กรที่มีวัฒนธรรมการใช้ช้อมูลและ AI อย่างมีระบบจะสามารถปรับตัวต่อการเปลี่ยนแปลงของตลาดได้อย่างรวดเร็ว ตัดสินใจได้แม่นยำขึ้น พร้อมทั้งสร้างสิ่งใหม่ๆได้อย่างต่อเนื่อง ตามข้อมูลของ Deloitte ยังระบุว่า องค์กรที่ใช้ข้อมูลอย่างมีประสิทธิภาพมีโอกาสบรรลุเป้าหมายทางธุรกิจสูงถึง 48% ภายในหนึ่งปี ในขณะที่องค์กรที่ขาดวัฒนธรรมดังกล่าวกลับเผชิญปัญหาด้านการปรับตัว4 ทั้งนี้ AI Culture ที่ฝังลึกอยู่ในโครงสร้างและ ความคิดของผู้คนภายในองค์กรยังเป็นจุดแข็งที่ยากจะลอกเลียนแบบ เพราะไม่ใช่แค่การใช้เทคโนโลยีอย่างฉาบฉวย แต่เป็นแนวคิดและพฤติกรรมที่สอดคล้องกันในทุกระดับขององค์กร
1. Carney, G., & Davis, N. (2024). People, skills and culture for effective AI governance (AI Governance Snapshot #4). Human Technology Institute, University of Technology Sydney (UTS).
Technology diversity is and remains the strategic approach of MAHLE
Addition of further sustainable drive system technologies to e-mobility accelerates climate protection
MAHLE calls for the revision of CO2 legislation in Europe in the near future to take account of sustainable internal combustion engines and fuels
MAHLE CEO Franz: “We need technology diversity in regulations – for climate protection, to strengthen the European automotive industry and to safeguard employment in Europe.”
At IAA Mobility, MAHLE is showcasing technologies for accelerating electrification and reducing CO2 emissions in road traffic
Efficiency improvements not only with respect to products but also business processes with a view to boosting competitive strength and resilience
Technology diversity is and remains the strategic approach of MAHLE and the most promising way to reduce greenhouse gas emissions rapidly and effectively. In view of the sluggish ramp-up of e-mobility, MAHLE considers that it is necessary to offer other types of electrification such as hybrid vehicles or range extenders in addition to pure battery-electric vehicles and for politicians to make these options possible. At the MAHLE Tech Day in Stuttgart, CEO Arnd Franz called for the rapid revision of carbon dioxide legislation in Europe to take into account sustainable internal combustion engines and climate-neutral fuels.
“As a supplier, we need technology neutrality in legislation. So that we can make rapid progress with climate protection. So that the expertise and innovative strength of the European automotive industry can continue to flourish in Europe. So that jobs remain in Europe and Europe’s economy can recover its old strength.” In a volatile and extremely challenging business environment, the automotive supplier is focusing even more strongly on efficiency improvements – not only with respect to its products but also in its business processes with a view to further strengthening its competitiveness and resilience. At IAA Mobility in Munich, MAHLE is showcasing technologies for accelerating electrification and reducing CO2 emissions in road traffic. IAA Mobility is being held from September 9 to 14, 2025, and the MAHLE stand is located in Hall A1.
Technology neutrality to reduce CO2 emissions and boost the economy
“We have a clear commitment to climate protection. And to e-mobility. We are ready,” Arnd Franz told an audience of international journalists on Wednesday. In addition to products for pure e-mobility, MAHLE is also focusing its efforts on hybrid vehicles and advanced range extenders to boost the ranges of electric vehicles and to make it easier for customers to change over from pure ICE vehicles. Especially China is currently recording strong growth in these electric drive systems. It is forecast that the share of electric vehicles with range extenders in worldwide production of electrified passenger cars and light commercial vehicles will grow by 15 percent per year up to 2030. MAHLE intends to share in this growth.
The MAHLE CEO also mentioned the high decarbonization potential of renewable fuels, which is not yet being fully tapped. “Any plan for rapid and effective climate protection in road traffic is incomplete without renewable fuels. In addition to hydrogen, especially in the transport sector, biofuels can make an effective contribution to individual mobility,” he emphasized. He added that this would allow more rapid progress, especially with respect to the vehicle fleet. The share of renewable fuels, i.e. biofuels and synthetic fuels, used in road traffic would need to rise to 30 percent by 2030 in order to reach the climate goals. “MAHLE technologies already allow the direct use of renewable fuels without any compromises.”
Franz said that Europe was facing a crucial decision for the future with respect to CO2 emissions regulations. “The revision of CO2 legislation in Europe must not be delayed. Internal combustion engines operated using climate-neutral fuels must be recognized as part of the solution.” In the present regulatory situation, he said that MAHLE as a company was forced to consider a stop of all investments for the expansion and replacement of capacities for sustainable internal combustion engines in Europe. If the EU was not prepared to change its position with regard to a ban on ICE vehicles, such an investment stop would be the logical consequence.
With its MAHLE 2030+ strategy, MAHLE, as a globally active automotive supplier, covers all types of powertrains which can make a key contribution to climate protection: electrification and sustainable internal combustion engines as well as thermal management to boost the efficiency and performance of the two technologies.
Efficiency drives the transformation
In a challenging business environment where trade relations face global uncertainties, MAHLE is increasingly committed to efficiency in connection with the current transition. This also applies to its processes, with a view to enhancing its competitiveness and becoming more crisis-proof.
An example of successful efficiency measures is the new company structure that MAHLE has recently implemented throughout the world from its own resources in only 200 days. This also included the repositioning of purchasing and the strengthening of regional responsibilities with a view to reacting more effectively to customers’ local requirements. The group’s internal cost effectiveness and profitability program “Back on Track 2025” continues to run at full speed. The plants are also working consistently on efficiency improvements. This approach includes initiatives to reduce energy consumption such as the shut-off management of production equipment or the installation of photovoltaic thermal systems.
MAHLE is also expanding the use of artificial intelligence (AI) within the company. The use of machine learning in selected areas optimizes both direct production and indirect processes. Furthermore, generative AI is being put to successful use in product development in order to save time and resources in the development of future-oriented innovations. The most recent development example is the bionic radial blower for air conditioning systems – inspired by a penguin’s flippers – which MAHLE will be showcasing at IAA Mobility.
MAHLE at IAA Mobility 2025
Under the motto of “Efficiency3”, MAHLE is presenting the latest developments in its three strategic areas at this year’s IAA Mobility in Munich: a range extender to boost the range of electric vehicles, a compact thermal management module with integrated heat pump to significantly extend the range of electric vehicles and ethanol-compatible engine components which will considerably reduce both the fuel consumption and the CO2 emissions of internal combustion engines.
Dr. Marco Warth, Vice President Corporate Research and Advanced Engineering at MAHLE, said: “At MAHLE, we not only define efficiency as the optimum relationship between effort and results – we also breathe life into this principle with innovative solutions that conserve resources, save energy and boost the transition to sustainable mobility.”
Range extender system ensures progress with battery-electric vehicles
Many car drivers have a positive attitude to e-mobility. However, it has become clear that they wish to combine the benefits of an electric car with the security offered by additional range. Electric vehicles with range extenders can therefore help to further accelerate the adoption of electric vehicles by relieving consumers’ range anxiety. Range extenders supply energy for the electric motor when the charge of the vehicle battery has been depleted.
The new range extender from MAHLE, which is being showcased for the first time at IAA Mobility, will increase the market acceptance of battery-electric vehicles throughout the world and allow the cost-effective, resource-efficient “rightsizing” of batteries without customers having to accept long waits at battery charging stations on long trips.
The new system, with a rated continuous output of 85 kilowatts (kW), consists of an especially efficient high-voltage generator powered by a compact internal combustion engine. The heart of the 800 V generator is a permanently excited electric generator with a fully integrated cooling system. In addition to a high peak efficiency in excess of 97 percent, this design ensures a high continuous performance density (in excess of 50 kW per liter), minimizing material and space requirements as well as costs. One of the special features of the MAHLE design is the high-performance direct cooling of the rotor, which significantly reduces the need for heavy rare earth elements, among other benefits.
The boosted high-tech internal combustion engine used in the range extender features MAHLE jet ignition combustion technology, direct injection, turbocharging and Miller valve timing, i.e. the special control of the intake valves of an internal combustion engine to allow more efficient combustion and ensure lower pollutant emissions. In range extender operation, the engine offers a high efficiency of more than 42 percent and its noise level is inconspicuous.
“It is small, lightweight, easy to integrate and conserves resources – MAHLE’s range extender is a convincingly compact, efficient power pack for drive systems,” said Warth. The technology toolkit for range extender engines is also supplemented by specially developed engine components such as pistons and valves. In the WLTP (Worldwide Harmonized Light Vehicles Test Procedure), enormous ranges of up to 1,350 km can be achieved, depending on the vehicle and the battery size.
Thermal management module boosts efficiency and range
MAHLE has developed a new thermal management module that boosts the system efficiency of an electric vehicle and therefore also the range available with a battery charge. MAHLE is showcasing the product as a world premiere at IAA Mobility. As the central interface for the entire cooling and refrigerant cycle of the vehicle it ensures that each component of the drive and energy storage system is maintained at the right temperature at all times under all climate conditions at the same time as ensuring a comfortable climate in the passenger compartment.
Especially heating the passenger compartment in the winter is a challenge with electric vehicles. As an electric drive system generates significantly less heat than an internal combustion engine, very little energy from this source is available for heating. The heat required for the passenger compartment must be generated in addition to the operation of the drive system. High efficiency is essential as the energy storage facility of the vehicle is the traction battery. Energy used for heating is not available for propulsion.
To ensure maximum range per battery charge even when heating is needed in the winter, MAHLE has integrated a high-efficiency heat pump in the thermal management module. The module combines air conditioning compressor, heat exchanger, refrigerant pumps, sensors and valves in a single unit. This reduces space requirements, development work and costs. In addition, the overall system is considerably more efficient, allowing the range to be boosted by up to 20 percent compared with a system using electric heaters.
“The advantage of MAHLE in our competitive environment is our comprehensive components and systems expertise developed through our in-house development and production activities. This way, we can offer holistic solutions which are perfectly harmonized with each other,” said Marco Warth.
The module is designed for R1234yf, the refrigerant currently used but can also be operated with the alternative future refrigerant R290 (propane) with minor modifications. “This provides automakers with security for the future when integrating the system in current vehicle platforms as extensive design modifications will not be needed to change the system over to the new refrigerant,” Warth explained. Thanks to the modular, compact system design, only three refrigerant pumps instead of four will be needed for the vehicle. The system is currently being developed, and series production will start within the next two years.
Bionic radial blower – form follows nature
At IAA Mobility, MAHLE is showcasing as a European premiere a ground-breaking radial blower for automotive air conditioning systems that boosts efficiency at the same time as significantly reducing noise levels. This product has been developed especially for vehicles with challenging installation space conditions and takes nature as its model. The aerodynamic shape of the blower blades is inspired by the flippers of a penguin, which glides nimbly and rapidly through the water.
Thanks to its innovative design, the bionic blower is four decibels (dB) or 60 percent quieter than a conventional component. At the same time, its efficiency is improved by about 15 percent as the motor requires less energy as a result of the optimized design. MAHLE is setting new standards with this innovative design. The bionic radial blower can be used in all types of passenger cars as well as light and heavy commercial vehicles.
The development process was considerably accelerated by the use of an in-house AI tool and the first prototypes were produced within a very short space of time. The engineers at MAHLE call this process, in which they guide the AI system and feed it with data and information, “superhuman engineering”. This process created more than 30 million virtual designs in a very short space of time.
Ethanol engine – MAHLE is ready for sustainable fuels
MAHLE underscores its technology diversity in the drive system sector with components for internal combustion engines that can be operated on renewable fuels. Life cycle analyses have shown that carbon dioxide emissions can be reduced by up to 70 percent in operation on pure ethanol (E100).
With a new system consisting of pistons, piston pins and rings, called a “power cell unit”, as well as valve sets, MAHLE has taken into consideration the special requirements for ethanol operation. The optimization of components within the overall system ensures minimum lubricating oil consumption with high resistance to wear, corrosion and thermal stress. The benefits are lower greenhouse gas emissions and the conservation of valuable resources. In addition, the power cell unit allows fuel savings of up to 1.5 percent. This convincingly demonstrates that there is still potential for improvement even after more than 100 years of engine development and that CO2 savings can be achieved.
IAA world premiere: The range extender system from MAHLE consists of a highly efficient high-voltage generator driven by a small internal combustion engine.
IAA world premiere: The new thermal management module from MAHLE with integrated heat pump allows 20 percent more range for electric vehicles. MAHLE’s power cell unit designed for E100 operation reduces fuel consumption and carbon dioxide emissions.IAA European premiere. The flippers of a penguin were the model for the aerodynamic, slightly curved shape of the blades of the bionic radial blower for automotive air conditioning systems.Arnd Franz, Chairman of the Management Board and CEO of MAHLEDr. Marco Warth, Vice President Corporate Research and Advanced Engineering at MAHLE
About MAHLE
MAHLE is a leading international development partner and supplier to the automotive industry with customers in both passenger car and commercial vehicle sectors. Founded in 1920, the technology group is working on the climate-neutral mobility of tomorrow, with a focus on the strategic areas of electrification and thermal management as well as further technologies to reduce carbon emissions, such as fuel cells or highly efficient, clean combustion engines that also run on renewable fuels, such as hydrogen. Today, one in every two vehicles globally is equipped with MAHLE components.
MAHLE generated sales of €11.7 billion in 2024. Employing just under 68,000 people at 135 production locations and 11 technology centers, the company is represented in 28 countries. (as at: 12/31/2024)
MAHLE’s power cell unit designed for E100 operation reduces fuel consumption and carbon dioxide emissions IAA world premiere: The new thermal management module from MAHLE with integrated heat pump allows 20 percent more range for electric vehicles.MAHLE’s power cell unit designed for E100 operation reduces fuel consumption and carbon dioxide emissions.IAA European premiere. The flippers of a penguin were the model for the aerodynamic, slightly curved shape of the blades of the bionic radial blower for automotive air conditioning systems.
Arnd Franz, Chairman of the Management Board and CEO of MAHLEDr. Marco Warth, Vice President Corporate Research and Advanced Engineering at MAHLEเกี่ยวกับมาห์เล