Bridgestone
Thailand has collaborated with the School of Communication Arts at Bangkok
University to encourage students from the Event Production and MICE Management
program by creating projects filled with creative energy. This
collaboration has featured online campaigns and event management, connecting Bridgestone,
the global premium tire brand, with quality standards and safety that enhance
the diverse mobility lifestyles of young generations under the project “Bridgestone x Bangkok
University Young Influencers: Young Event Organizer 2025”. On this occasion, Bridgestone has supported
the project with a total budget of 400,000 THB.
On March 4, 2025, Bridgestone
invited media to attend the student project presentations in the pitching round
and encouraged two winning teams in grants by supporting 20,000 THB per team for
their online
campaigns and event management practical.
Moreover, the renowned automotive influencer from Street Doc channel and one of
Thailand’s leading YouTubers from BeerBaiyoke channel inspired the students to prepare
for their practical project execution round in the from April to May 2025.
Mr. Shotaro Kitamura, Consumer Group Director of Bridgestone Sales (Thailand), Co., Ltd. stated, “Bridgestone is honored teaming up with the School of Communication Arts at Bangkok University in supporting education and fostering the potential of students in the Event Production and MICE Management program. This project prepares them to embark on a path to success through the creation of online campaigns and event management. At Bridgestone, we continue to refine our marketing communication strategies and strengthen our brand image to better connect with the young generations. We sincerely hope that the students will apply their knowledge and skills to the fullest and be representatives of the new generations, to play a vital role in connecting Bridgestone become a travel buddy in their daily life.”
Mr. Shotaro Kitamura, Consumer Group Director of Bridgestone Sales (Thailand), Co., Ltd.
Asst.Prof. Dr. Arishai Akraudom Dean, School of Communication Arts at Bangkok University stated, “The School of Communication Arts is thankful that Bridgestone and all the executives for encouraging skills and supporting grants to the students from the Event Production and MICE Management program in creating online campaigns and event management. Bridgestone is committed to offering guidance, support, and coaching them throughout the project. I hope that the energy and creativity of students, as the young generations, will lead to projects that meet objectives, add value, and enhance the Bridgestone brand. This collaboration will help enhancing students' knowledge, skills, and experience, preparing them for real work in the future. Furthermore, it will create opportunities to strengthen brand promotion for Bridgestone, a global leader in the tire industry, while continuing to support the potential of the young generations."
Please stay tuned for the project series via
- Facebook Bridgestone Thailand: https://www.facebook.com/BridgestoneTH
- TikTok Bridgestone Thailand: https://www.tiktok.com/@bridgestonethailand
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
No comments:
Post a Comment