- In 1951 BORGWARD-Werke made direct injection fit for series production
- Customers benefited from up to 30 per cent lower petrol consumption
- Close cooperation with experts at Bosch
After World War II, the two-stroke engine was the standard for BORGWARD-Werke's Goliath automobiles. Robust and simply designed, it was intended to promote mass car ownership in Germany - even among people who had previously only been able to afford a motorcycle. However, the Goliath brand had long been aiming higher. In March 1950, the Bremen-based company presented the Goliath GP 700, a dream car that was somewhat more expensive than the VW Beetle, but still affordable for this consumer group. For Carl F. W. Borgward it was high time to eliminate the drawbacks of the two-stroke engine. Comfort was impaired by the engine's uneven charge changing and scavenging losses drove up fuel consumption. In 1949 BORGWARD therefore decided to use a loop scavenging system with flat-top pistons in its two-stroke engines. For this, the company paid royalties to the patent holder, Humboldt-Deutz. The result was a noticeable improvement in comfort and fuel savings.
(Photo: http://photos.prnewswire.com/prnh/20151118/288730 )
However, Carl F. W. Borgward was still not satisfied, and so he worked together with his development team and the supplier Bosch to bring to series production a carburation system that is now found in almost all modern cars - direct petrol injection. In 1950 the former head of the INKA design agency, two-stroke expert August Momberger, was appointed Technical Director of Goliath-Werke, where he introduced an injection concept he had learned about at his former employer, Auto Union. Direct injection offered many obvious benefits, especially for two-stroke engines. In direct-injection engines, air expels the spent gases from the cylinder and the nozzle subsequently injects the pure fuel into the combustion chamber. Theoretically, this pioneering technology could achieve fuel savings of up to 30 per cent. The more comfortable throttle response was a free by-product.
As was typical of Carl F. W. Borgward, he didn't stop there, but instead worked together with Bosch to make the very promising carburation system fit for series production. After three years of development work, BORGWARD's Goliath brand became the first automaker besides Gutbrod to present a vehicle with direct petrol injection. The automobile in question, a Goliath sports coupe, was unveiled at the IAA motor show in Frankfurt in April 1951. It was another technical milestone from BORGWARD. The new two-stroke engine consumed just 5.9 litres of fuel per 100 kilometres. Moreover, at 29 hp, its output was 10 per cent higher than its predecessor's. Specific fuel consumption declined from 330 grams per hp and hour to 225 grams. This decrease was actually slightly greater than the 30 per cent that the technicians had forecast.
Goliath manager August Momberger had the idea of launching direct injection along with the sports coupe so that the new technology would also have a new look. In the spring of 1951, the Delmenhorst-based body manufacturer Rudy created two coupes based on the Goliath saloon. They were followed later on by a very similar series of two-door cars featuring a sleek Rometsch body. As an extra feature for the beautifully styled coupes, BORGWARD later bored out the direct-injection two-stroke engine to 845 cubic centimetres and boosted its output to 36 hp. In 1951, this was almost as much as the boxers of Porsche's 1100 series had to offer. However, this increased performance was reserved for the Rometsch coupes that were produced later on. A total of 27 units of this coupe model were produced. The new technology was so advanced at the time that many workshops were initially unable to service the carburation system. With his typical vigour, Carl F. W. Borgward nevertheless forged ahead with the technology's series launch because he was convinced that customers would benefit from direct petrol injection.
Three years later, direct petrol injection ennobled what now counts as the most iconic sports car of all time, the Mercedes-Benz 300 SL gull-wing. Today, the technology is found in all modern combustion engines, where it helps to optimise fuel consumption and emission values. Optimal exhaust gas properties and efficiency are important design principles that have also been consistently implemented in the new BORGWARD that made its debut at this year's IAA in Frankfurt.
- Cross reference: Picture is available at AP Images ( http://www.apimages.com ) and http://www.presseportal.de/suche.htx?q=borgward&keygroup=bild -
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
Telephone +49-711-7941851000
E-mail media@borgward.com
http://www.borgward.com
Source: BORGWARD Group AG
PRNewswire
Showing posts with label BORGWARD. Show all posts
Showing posts with label BORGWARD. Show all posts
Monday, November 23, 2015
Monday, November 16, 2015
Carl F. W. Borgward: The Pioneer of the Modern Automobile Was Born 125 Years Ago
Carl F. W. Borgward (10 November 1890 - 28 July 1963) showed that building cars was in his blood when he was just a small boy. Back then, he liked to send a toy car that he had built himself on drives across the coffee table, destroying many of his parents' coffee cups in the process. Automobiles were Borgward's great passion throughout his entire life, which he began as the son of a coal merchant in Hamburg. Whereas others occupy only a marginal place in automobile history, Borgward helped write some of its most important chapters. He consistently focused on two things: building modern vehicles that offered optimal customer utility, and maintaining his independence.
(Photo: http://photos.prnewswire.com/prnh/20151110/285662 )
Borgward was a very ambitious and determined individual: After completing an apprenticeship as a metal worker, he studied at the Mechanical Engineering Academy in Hamburg. He began earning money quite early as a designer and went to work in 1916 for a company that produced lifting gas for airships. This was Borgward's first encounter with the aviation industry, whose design methods he later applied to automobile construction. Just eight years later, he made his dream come true when he presented his first automobile, the Blitzkarren, which was a three-wheel transport vehicle. The Blitzkarren offered the first example of Borgward's talent for recognising customer requirements, as the model from the "Bremer Kuehlerfabrik Carl F. W. Borgward & Co" was exactly the type of affordable transport vehicle that many craftsmen and produce merchants were looking for. In 1931, the Goliath Pionier was launched. This was Borgward's first passenger car and it also had three wheels. One didn't need a driving license to operate the vehicle, which also was not subject to vehicle tax. The Goliath Pionier would become the second top seller produced by the Bremen-based automaker. That same year, the ambitious automotive industry manager that Borgward had now become took over the troubled Hansa-Lloyd-Werke, including that company's lorry production operations at plants in Varel and Bremen-Hastedt. Borgward's company had thus advanced from a low-volume producer to an industrial-scale manufacturer of vehicles.
The Hansa 1100 and 1700 offered an initial demonstration of Borgward's pioneering design skills - and the two models were also well received by the public. The Second World War then left Borgward's factories in ruins. In 1946, Borgward was released from a U.S. Army POW camp. However, he was not allowed to return to any of his factories until 1948. So, at the age of 58 (and this was also typical of this go-getter from northern Germany), Borgward began rebuilding his automobile empire with incredible energy - and without any government assistance. He also remained true to his entrepreneurial principles. He resumed his business operations without any outside capital or bank loans and quickly presented the first all-new post-war car in Germany: The Hansa 1500 was an upper mid-range saloon that caused a sensation in 1949. The Hanomag Kommissbrot and the American Kaiser-Frazer cars had inspired Borgward to create a body design that would soon conquer the post-war world: the pontoon shape. Borgward's idea was so good that all renowned German automakers simply had to follow it. The Hansa 1500 was just the first pioneering milestone in the evolution of BORGWARD, throughout the course of which the Bremen-based automaker would incorporate into production vehicles technical innovations such as direction indicators, the automatic transmission, direct fuel injection and aerodynamic efficiency.
Below the Hansa 1500, BORGWARD also offered "motorcycle drivers who enjoyed having a roof over their heads" the ingeniously simple Lloyd, which quickly advanced to become the second top-seller in the company's post-war programme. In 1954, the Lloyd was third on the list of new vehicle registrations in Germany. Here as well, Carl F.W. Borgward had accurately identified the needs of customers in the post-war era. In that same year, the ultimate styling icon from the house of BORGWARD - the Isabella - succeeded the Hansa 1500 and expanded the market position in the upper mid-range segment for the company with the distinctive diamond badge.
By 1959, these lucrative top-selling vehicles had enabled BORGWARD to develop into a full-range automaker. The company's extensive model programme, which ranged from the small modern Lloyd to efficient five-tonne vehicles (available with optional all-wheel drive), ensured it could satisfy any customer requirement. The BORGWARD-Werke now employed 20,000 people and BORGWARD was the largest industrial company and corporate taxpayer in Bremen.
Beginning in 1960, U.S. compact cars began pushing European imports out of the American market, and this led to an initial decline in European car exports. BORGWARD had to face this challenge without the support of a principal bank and soon began experiencing short-term liquidity problems. The Bremen Senate (city parliament) issued a loan to the company, but the city's counter-productive crisis management approach only served to worsen the economic situation at BORGWARD, and eventually Carl F. W. Borgward was forced out of the company. In the summer of 1961, BORGWARD was forced into liquidation due to insolvency, a turn of events that most certainly could have been avoided, since the company was able to pay back all of its creditors just a short time later. Carl F. W. Borgward himself contributed to these payments by selling off his various companies including their property. He died on 28 July 1963, just a few months before his 73rd birthday. Perhaps the fact that he was no longer able to build automobiles had something to do with his death.
The automotive legacy of Carl F. W. Borgward has never been forgotten, not even to this day. He will always be remembered for quickly introducing innovations into production vehicles while constantly keeping in mind the requirements of his customers, and for driving the development of the modern automobile at great speed and with huge dedication - achievements also made possible by his ability to maintain his independence. Also the newly established BORGWARD Group AG has pledged to build and market cars that carry on the innovative tradition of Carl F. W. Borgward.
- Cross reference: Picture is available at AP Images ( http://www.apimages.com ) and http://www.presseportal.de/nr/115998/bild / -
Further information
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
+49-711-7941851000
E-mail media@borgward.com
http://www.borgward.com
Source: BORGWARD Group AG
PRNewswire
(Photo: http://photos.prnewswire.com/prnh/20151110/285662 )
Borgward was a very ambitious and determined individual: After completing an apprenticeship as a metal worker, he studied at the Mechanical Engineering Academy in Hamburg. He began earning money quite early as a designer and went to work in 1916 for a company that produced lifting gas for airships. This was Borgward's first encounter with the aviation industry, whose design methods he later applied to automobile construction. Just eight years later, he made his dream come true when he presented his first automobile, the Blitzkarren, which was a three-wheel transport vehicle. The Blitzkarren offered the first example of Borgward's talent for recognising customer requirements, as the model from the "Bremer Kuehlerfabrik Carl F. W. Borgward & Co" was exactly the type of affordable transport vehicle that many craftsmen and produce merchants were looking for. In 1931, the Goliath Pionier was launched. This was Borgward's first passenger car and it also had three wheels. One didn't need a driving license to operate the vehicle, which also was not subject to vehicle tax. The Goliath Pionier would become the second top seller produced by the Bremen-based automaker. That same year, the ambitious automotive industry manager that Borgward had now become took over the troubled Hansa-Lloyd-Werke, including that company's lorry production operations at plants in Varel and Bremen-Hastedt. Borgward's company had thus advanced from a low-volume producer to an industrial-scale manufacturer of vehicles.
The Hansa 1100 and 1700 offered an initial demonstration of Borgward's pioneering design skills - and the two models were also well received by the public. The Second World War then left Borgward's factories in ruins. In 1946, Borgward was released from a U.S. Army POW camp. However, he was not allowed to return to any of his factories until 1948. So, at the age of 58 (and this was also typical of this go-getter from northern Germany), Borgward began rebuilding his automobile empire with incredible energy - and without any government assistance. He also remained true to his entrepreneurial principles. He resumed his business operations without any outside capital or bank loans and quickly presented the first all-new post-war car in Germany: The Hansa 1500 was an upper mid-range saloon that caused a sensation in 1949. The Hanomag Kommissbrot and the American Kaiser-Frazer cars had inspired Borgward to create a body design that would soon conquer the post-war world: the pontoon shape. Borgward's idea was so good that all renowned German automakers simply had to follow it. The Hansa 1500 was just the first pioneering milestone in the evolution of BORGWARD, throughout the course of which the Bremen-based automaker would incorporate into production vehicles technical innovations such as direction indicators, the automatic transmission, direct fuel injection and aerodynamic efficiency.
Below the Hansa 1500, BORGWARD also offered "motorcycle drivers who enjoyed having a roof over their heads" the ingeniously simple Lloyd, which quickly advanced to become the second top-seller in the company's post-war programme. In 1954, the Lloyd was third on the list of new vehicle registrations in Germany. Here as well, Carl F.W. Borgward had accurately identified the needs of customers in the post-war era. In that same year, the ultimate styling icon from the house of BORGWARD - the Isabella - succeeded the Hansa 1500 and expanded the market position in the upper mid-range segment for the company with the distinctive diamond badge.
By 1959, these lucrative top-selling vehicles had enabled BORGWARD to develop into a full-range automaker. The company's extensive model programme, which ranged from the small modern Lloyd to efficient five-tonne vehicles (available with optional all-wheel drive), ensured it could satisfy any customer requirement. The BORGWARD-Werke now employed 20,000 people and BORGWARD was the largest industrial company and corporate taxpayer in Bremen.
Beginning in 1960, U.S. compact cars began pushing European imports out of the American market, and this led to an initial decline in European car exports. BORGWARD had to face this challenge without the support of a principal bank and soon began experiencing short-term liquidity problems. The Bremen Senate (city parliament) issued a loan to the company, but the city's counter-productive crisis management approach only served to worsen the economic situation at BORGWARD, and eventually Carl F. W. Borgward was forced out of the company. In the summer of 1961, BORGWARD was forced into liquidation due to insolvency, a turn of events that most certainly could have been avoided, since the company was able to pay back all of its creditors just a short time later. Carl F. W. Borgward himself contributed to these payments by selling off his various companies including their property. He died on 28 July 1963, just a few months before his 73rd birthday. Perhaps the fact that he was no longer able to build automobiles had something to do with his death.
The automotive legacy of Carl F. W. Borgward has never been forgotten, not even to this day. He will always be remembered for quickly introducing innovations into production vehicles while constantly keeping in mind the requirements of his customers, and for driving the development of the modern automobile at great speed and with huge dedication - achievements also made possible by his ability to maintain his independence. Also the newly established BORGWARD Group AG has pledged to build and market cars that carry on the innovative tradition of Carl F. W. Borgward.
- Cross reference: Picture is available at AP Images ( http://www.apimages.com ) and http://www.presseportal.de/nr/115998/bild / -
Further information
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
+49-711-7941851000
E-mail media@borgward.com
http://www.borgward.com
Source: BORGWARD Group AG
PRNewswire
Tuesday, November 10, 2015
BORGWARD Pioneered Direction Indicators: In 1949 the Bremen-based Company Introduced This Beacon of Modern Safety Systems as Standard Equipment
- Pioneering Innovations
Many technical features that are taken for granted in today's automobiles were only introduced as standard equipment because of the determined efforts of valiant pioneers. Carl F. W. Borgward (1890-1963) was one of them. The direction indicator was one of the trendsetting technical innovations that made the post-war BORGWARD Hansa 1500 a milestone of automotive history. That's because this 1949 model was the first German automobile to feature a direction indicator system as standard equipment.
(Photo: http://photos.prnewswire.com/prnh/20151104/283717 )
Although Carl F. W. Borgward practically devoured almost all the automotive technology magazines he could get his hands on and was virtually unmatched in his efforts to successfully bring together all of the new research findings in the automotive sector, he got his idea for the direction indicator simply from his close observation of the army vehicles of the U.S. forces that occupied Bremen after World War II. He noticed that almost all of these vehicles were equipped with advanced direction indicator systems. This fired the imagination of the automobile developers at BORGWARD.
Electro-mechanical trafficators had been introduced in Germany in 1928. These systems were attached to the sides of vehicles, where they were supposed to clearly indicate the direction in which a driver wished to turn by extending a signal arm. Because it changed a vehicle's silhouette, an extended trafficator was clearly visible in good light. However, this technology was very fragile from a mechanical standpoint and it greatly restricted the possibilities of body design. Moreover, whenever a vehicle travelled at high speeds the increased air resistance prevented the signal arms, which were operated by electromagnets, from extending. As a result, trafficators were no longer state-of-the-art for advanced automobiles after World War II.
The better is the enemy of the good. BORGWARD immediately recognised the advantages of the new technology, which was already being successfully used in the USA. With its typical determination, the German carmaker spared no effort to introduce direction indicators as standard equipment. Several German supplier companies such as Bosch also began to experiment with direction indicators during this time. The suppliers used a bimetal element to ensure that the lights would flash reliably.
When Carl F. W. Borgward surprised the automotive world in 1949 with Germany's first newly designed post-war car, the Hansa 1500 not only boasted a breath taking pontoon shape but also served as a shining example of progress, thanks to its standard-fitted direction indicator system.
BORGWARD introduced this innovation much earlier than required, as legislators didn't "see the light" until some years later. The German government made direction indicators mandatory for all vehicles in 1961, as traffic continued to increase in the country as a result of Germany's "economic miracle".
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
Telephone +49-711-7941851000
e-mail media@borgward.com
http://www.borgward.com
Source: BORGWARD Group AG
PRNewswire
Many technical features that are taken for granted in today's automobiles were only introduced as standard equipment because of the determined efforts of valiant pioneers. Carl F. W. Borgward (1890-1963) was one of them. The direction indicator was one of the trendsetting technical innovations that made the post-war BORGWARD Hansa 1500 a milestone of automotive history. That's because this 1949 model was the first German automobile to feature a direction indicator system as standard equipment.
(Photo: http://photos.prnewswire.com/prnh/20151104/283717 )
Although Carl F. W. Borgward practically devoured almost all the automotive technology magazines he could get his hands on and was virtually unmatched in his efforts to successfully bring together all of the new research findings in the automotive sector, he got his idea for the direction indicator simply from his close observation of the army vehicles of the U.S. forces that occupied Bremen after World War II. He noticed that almost all of these vehicles were equipped with advanced direction indicator systems. This fired the imagination of the automobile developers at BORGWARD.
Electro-mechanical trafficators had been introduced in Germany in 1928. These systems were attached to the sides of vehicles, where they were supposed to clearly indicate the direction in which a driver wished to turn by extending a signal arm. Because it changed a vehicle's silhouette, an extended trafficator was clearly visible in good light. However, this technology was very fragile from a mechanical standpoint and it greatly restricted the possibilities of body design. Moreover, whenever a vehicle travelled at high speeds the increased air resistance prevented the signal arms, which were operated by electromagnets, from extending. As a result, trafficators were no longer state-of-the-art for advanced automobiles after World War II.
The better is the enemy of the good. BORGWARD immediately recognised the advantages of the new technology, which was already being successfully used in the USA. With its typical determination, the German carmaker spared no effort to introduce direction indicators as standard equipment. Several German supplier companies such as Bosch also began to experiment with direction indicators during this time. The suppliers used a bimetal element to ensure that the lights would flash reliably.
When Carl F. W. Borgward surprised the automotive world in 1949 with Germany's first newly designed post-war car, the Hansa 1500 not only boasted a breath taking pontoon shape but also served as a shining example of progress, thanks to its standard-fitted direction indicator system.
BORGWARD introduced this innovation much earlier than required, as legislators didn't "see the light" until some years later. The German government made direction indicators mandatory for all vehicles in 1961, as traffic continued to increase in the country as a result of Germany's "economic miracle".
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
Telephone +49-711-7941851000
e-mail media@borgward.com
http://www.borgward.com
Source: BORGWARD Group AG
PRNewswire
Tuesday, October 6, 2015
Pioneering Innovations / Carl F. W. Borgward Quickly and Automatically Shifted Gear
-Cross reference: Picture is available at AP Images (http://www.apimages.com) and http:// http://www.presseportal.de/nr/115998/bild
After the Second World War, it was the US automobile industry that led the way in comfort-related features. Carl F. W. Borgward kept a keen eye on developments across the Atlantic. In particular, he had a strong hunch that the automatic transmission would prove popular with German customers, just as it already had with US motorists. In 1956, he was able to try out a Citroen DS with semiautomatic transmission. His prophecy was perhaps a little too optimistic: "Within 20 years, two-thirds of all cars in Germany will be fitted with automatic transmission."
As early as 1949, the Bremen-based carmaker had begun to lay the groundwork for the development of its own automatic transmission. Known as the X-transmission, it was only ever used in prototype vehicles. Because it directly transmitted engine vibrations to the vehicle itself, BORGWARD declared it unsuitable and launched the in-house development of a second automatic transmission. This so-called Y-transmission was fitted with a mechanical vibration damper. As with all of his pioneering innovations, Borgward then stepped on the gas. By 1950, the Bremen carmaker had installed the Y-transmission in several hundred Hansa 1500 models and handed them over to dealers, plant employees and selected customers for fleet testing. The aim was to gain experience through everyday driving so that the company could make continuous improvements to the three-speed automatic transmission. Although the automaker was able to iron out many problems, one remained: The clutch plates - which enable the automatic gear change - proved very prone to wear.
In October 1952, the first ever Hansa 2400 S was handed over to the well-known actress Olga Tschechowa at the company's main plant in Sebaldsbr?ck. The vehicle was equipped with the Y-transmission, which thus began to be delivered in upper-range saloons. The transmission was described in the brochures as the "fully automatic BORGWARD hydraulic transmission model 52". As such, BORGWARD was the first German automobile manufacturer to mass produce a fully automatic passenger car transmission designed and developed completely in-house. Meanwhile, Carl F. W. Borgward continued the development work and personally oversaw the progress of the in-house development team. Next to emerge from the company's test department was the Z-transmission. This was designed without a power-draining torque convertor, thus increasing the transmission's efficiency.
Yet Borgward was not completely satisfied with its quality. At the same time, unit sales of automatic models remained modest, which indicated a less than promising future forcostly in-house developments. For this reason, too, Carl F. W. Borgward continued to monitor new developments from the automotive suppliers, even as the company was working on its own transmission. In 1958, the Mechamatic transmission of Howard Frederick Hobbs came to his attention. Rather than a torque convertor, it featured a proven hydromatic multi-plate clutch and an automatic four-speed epicyclic gear set. It was also ready for series production and had already shown its mettle in a number of British vehicles.
That very same year, BORGWARD signed a supply contract with Hobbs Transmission Ltd and, in 1959, placed an initial order for 200 automatic gearboxes. These were, however, systematically enhanced before being used in BORGWARD automobiles. The transmission was named "Hansamatic" in the price lists of the BORGWARD P 100 and Isabella. The company's own in-house transmission development thus came to an end.
Borgward, it was often said, could be as stubborn as a mule. This time, however, he demonstrated great entrepreneurial skill and flexibility. Lacking a suitable product from suppliers, he initially pushed ahead with his own development, because he was convinced of its benefit to the customer. Soon, however, sobering cost-benefit analyses told him that the venture was highly unlikely to prove profitable. He therefore turned once again to the suppliers, secured one of the best as partner, and then substantially enhanced the product for his own use. Now, that's clever business practice.
Further information
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Jurgen Schramek
Head of Product Communications
Telephone: +49-711-7941851000
e-mail:media@borgward.com
http://www.borgward.com
PR Newswire
After the Second World War, it was the US automobile industry that led the way in comfort-related features. Carl F. W. Borgward kept a keen eye on developments across the Atlantic. In particular, he had a strong hunch that the automatic transmission would prove popular with German customers, just as it already had with US motorists. In 1956, he was able to try out a Citroen DS with semiautomatic transmission. His prophecy was perhaps a little too optimistic: "Within 20 years, two-thirds of all cars in Germany will be fitted with automatic transmission."
As early as 1949, the Bremen-based carmaker had begun to lay the groundwork for the development of its own automatic transmission. Known as the X-transmission, it was only ever used in prototype vehicles. Because it directly transmitted engine vibrations to the vehicle itself, BORGWARD declared it unsuitable and launched the in-house development of a second automatic transmission. This so-called Y-transmission was fitted with a mechanical vibration damper. As with all of his pioneering innovations, Borgward then stepped on the gas. By 1950, the Bremen carmaker had installed the Y-transmission in several hundred Hansa 1500 models and handed them over to dealers, plant employees and selected customers for fleet testing. The aim was to gain experience through everyday driving so that the company could make continuous improvements to the three-speed automatic transmission. Although the automaker was able to iron out many problems, one remained: The clutch plates - which enable the automatic gear change - proved very prone to wear.
In October 1952, the first ever Hansa 2400 S was handed over to the well-known actress Olga Tschechowa at the company's main plant in Sebaldsbr?ck. The vehicle was equipped with the Y-transmission, which thus began to be delivered in upper-range saloons. The transmission was described in the brochures as the "fully automatic BORGWARD hydraulic transmission model 52". As such, BORGWARD was the first German automobile manufacturer to mass produce a fully automatic passenger car transmission designed and developed completely in-house. Meanwhile, Carl F. W. Borgward continued the development work and personally oversaw the progress of the in-house development team. Next to emerge from the company's test department was the Z-transmission. This was designed without a power-draining torque convertor, thus increasing the transmission's efficiency.
Yet Borgward was not completely satisfied with its quality. At the same time, unit sales of automatic models remained modest, which indicated a less than promising future forcostly in-house developments. For this reason, too, Carl F. W. Borgward continued to monitor new developments from the automotive suppliers, even as the company was working on its own transmission. In 1958, the Mechamatic transmission of Howard Frederick Hobbs came to his attention. Rather than a torque convertor, it featured a proven hydromatic multi-plate clutch and an automatic four-speed epicyclic gear set. It was also ready for series production and had already shown its mettle in a number of British vehicles.
That very same year, BORGWARD signed a supply contract with Hobbs Transmission Ltd and, in 1959, placed an initial order for 200 automatic gearboxes. These were, however, systematically enhanced before being used in BORGWARD automobiles. The transmission was named "Hansamatic" in the price lists of the BORGWARD P 100 and Isabella. The company's own in-house transmission development thus came to an end.
Borgward, it was often said, could be as stubborn as a mule. This time, however, he demonstrated great entrepreneurial skill and flexibility. Lacking a suitable product from suppliers, he initially pushed ahead with his own development, because he was convinced of its benefit to the customer. Soon, however, sobering cost-benefit analyses told him that the venture was highly unlikely to prove profitable. He therefore turned once again to the suppliers, secured one of the best as partner, and then substantially enhanced the product for his own use. Now, that's clever business practice.
Further information
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Jurgen Schramek
Head of Product Communications
Telephone: +49-711-7941851000
e-mail:media@borgward.com
http://www.borgward.com
PR Newswire
Monday, September 21, 2015
BORGWARD Returns to Automotive World Stage
- The Stuttgart-based group unveils two world premieres at the IAA: the BX7 SUV and the TS version of the BX7
- Medium-term sales target of well over 500,000 vehicles a year
- Company with rich heritage announces further new models
Market launch in Germany and the rest of Europe within the next two years
The time-honoured German automobile brand BORGWARD is returning to the world stage. BORGWARD has unveiled two world premieres at the International Motor Show (IAA) in Frankfurt am Main: the BX7 SUV and the TS version of the BX7. "Our goal is to turn BORGWARD back into the major international automobile manufacturer that it was in its heyday," said Ulrich Walker, CEO of BORGWARD Group AG, in Frankfurt am Main on Tuesday.
Walker said that BORGWARD is scheduled to be launched in Germany and the rest of Europe sometime within the next two years. The company is to introduce its first vehicles to the Chinese and other emerging markets in the first half of 2016. Walker described the current developments on the Chinese market as a process of normalisation. "China remains a growth market," he added. The first BORGWARD plant has already been completed in Beijing.
The market launch in China and further emerging markets will only be the beginning. "Our goal for the medium and long term is to be present not only in China and Europe but in all the other major markets as well - and, in particular, in the emerging economies," said Walker. The entry into new markets and the achievement of corresponding sales volumes will be accompanied by the establishment of new production locations.
In the medium term, BORGWARD is targeting global sales of significantly more than 500,000 vehicles. In addition, the product portfolio is to be continuously expanded over the coming years, with at least two new models presented for market launch every year. Initially, the SUV family of vehicles is to expanded, with other segments to follow later. "The BORGWARD family will be competitive," said Walker. "And our business model is based on sound financial and strategic foundations," he added with reference to the brand's continuing commitment to the basic values that already applied in the time of company founder Carl F. W. Borgward.
As in the past, BORGWARD stands once again for outstanding engineering and design, and for quality, innovation, sustainability and affordability. "It's what we call 'accessible premium'," said Walker.
Similarly, in terms of design, the aesthetic shapes of the new BORGWARD embody the traditional values of the BORGWARD brand and help create the modern self-confidence of superior vehicles. BORGWARD models also combine the most advanced communication and entertainment systems with an extensive online service. BORGWARD likewise employs the very latest connectivity systems to enhance the driver's safety and comfort. Outstanding product quality combined with uncompromising reliability and extreme longevity will ensure that upcoming model series become classics of the future.
And, last but not least, sustainability is firmly anchored in BORGWARD's corporate goals. For example, BORGWARD is in favour of an electric drive train. Initially, BORGWARD is launching the BX 7 PHEV - a plug-in hybrid model that will lead the way in the mid-size SUV segment, by offering, for example, excellent driving performance and competitive electric ranges.
Further information
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
e-mail marco.dalan@borgward.com
Telephone +49-711-794-785 1000/1009
http://www.borgward.com
PR Newswire
- Medium-term sales target of well over 500,000 vehicles a year
- Company with rich heritage announces further new models
Market launch in Germany and the rest of Europe within the next two years
The time-honoured German automobile brand BORGWARD is returning to the world stage. BORGWARD has unveiled two world premieres at the International Motor Show (IAA) in Frankfurt am Main: the BX7 SUV and the TS version of the BX7. "Our goal is to turn BORGWARD back into the major international automobile manufacturer that it was in its heyday," said Ulrich Walker, CEO of BORGWARD Group AG, in Frankfurt am Main on Tuesday.
Walker said that BORGWARD is scheduled to be launched in Germany and the rest of Europe sometime within the next two years. The company is to introduce its first vehicles to the Chinese and other emerging markets in the first half of 2016. Walker described the current developments on the Chinese market as a process of normalisation. "China remains a growth market," he added. The first BORGWARD plant has already been completed in Beijing.
The market launch in China and further emerging markets will only be the beginning. "Our goal for the medium and long term is to be present not only in China and Europe but in all the other major markets as well - and, in particular, in the emerging economies," said Walker. The entry into new markets and the achievement of corresponding sales volumes will be accompanied by the establishment of new production locations.
In the medium term, BORGWARD is targeting global sales of significantly more than 500,000 vehicles. In addition, the product portfolio is to be continuously expanded over the coming years, with at least two new models presented for market launch every year. Initially, the SUV family of vehicles is to expanded, with other segments to follow later. "The BORGWARD family will be competitive," said Walker. "And our business model is based on sound financial and strategic foundations," he added with reference to the brand's continuing commitment to the basic values that already applied in the time of company founder Carl F. W. Borgward.
As in the past, BORGWARD stands once again for outstanding engineering and design, and for quality, innovation, sustainability and affordability. "It's what we call 'accessible premium'," said Walker.
Similarly, in terms of design, the aesthetic shapes of the new BORGWARD embody the traditional values of the BORGWARD brand and help create the modern self-confidence of superior vehicles. BORGWARD models also combine the most advanced communication and entertainment systems with an extensive online service. BORGWARD likewise employs the very latest connectivity systems to enhance the driver's safety and comfort. Outstanding product quality combined with uncompromising reliability and extreme longevity will ensure that upcoming model series become classics of the future.
And, last but not least, sustainability is firmly anchored in BORGWARD's corporate goals. For example, BORGWARD is in favour of an electric drive train. Initially, BORGWARD is launching the BX 7 PHEV - a plug-in hybrid model that will lead the way in the mid-size SUV segment, by offering, for example, excellent driving performance and competitive electric ranges.
Further information
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
e-mail marco.dalan@borgward.com
Telephone +49-711-794-785 1000/1009
http://www.borgward.com
PR Newswire
Friday, September 11, 2015
BORGWARD บรรลุข้อตกลงเป็นพันธมิตรกับ FEV บริษัทผู้ให้บริการด้านวิศวกรรม
- จัดตั้งสถาบัน "BORGWARD Group AG Engine Technology Research Institute in cooperation with FEV"
- สร้างงานสูงสุด 50 ตำแหน่ง
BORGWARD Group AG ผู้ผลิตยานยนต์จากชตุทท์การ์ท ตกลงเป็นพันธมิตรเชิงกลยุทธ์ระยะยาวกับ FEV GmbH บริษัทผู้ให้บริการด้านวิศวกรรมชั้นแนวหน้าของโลก ซึ่งเชี่ยวชาญด้านการออกแบบและพัฒนาการขับขี่ทั่วไปและการขับขี่ทางเลือก คุณอัลริช วอล์กเกอร์ ซีอีโอของ BORGWARD Group AG กล่าวในการเซ็นสัญญาที่เมืองอาเคินว่า "เรายินดีเป็นอย่างยิ่งที่จะได้กระชับความสัมพันธ์ระยะยาวของเรากับ FEV การร่วมมือกันครั้งนี้ถือเป็นก้าวสำคัญของเราในการผลักดันให้ BORGWARD กลับมาเป็นผู้นำและผู้สร้างกระแสเทคโนโลยีการขับขี่อีกครั้งหนึ่ง"
ในโอกาสนี้ ทั้งสองบริษัทจะร่วมกันจัดตั้งสถาบันวิจัยเทคโนโลยีเครื่องยนต์ "BORGWARD Group AG Engine Technology Research Institute in cooperation with FEV" ในเมืองอาเคิน โดยมีจุดประสงค์เพื่อพัฒนาเทคโนโลยีและแพลตฟอร์มการขับขี่รูปแบบใหม่และการขับขี่ทางเลือก ตลอดจนเพื่อทำการวิเคราะห์กลยุทธ์ผลิตภัณฑ์ การเปิดตัวออกสู่ตลาด การถ่ายทอดเทคโนโลยี การจัดทำเครื่องมือ และการพัฒนาโครงการอบรม ทั้งนี้ สถาบันจะว่าจ้างพนักงานประมาณ 40-50 คน
BORGWARD ทำงานร่วมกับ FEV อย่างใกล้ชิดมาตั้งแต่ปี 2553 สำหรับความร่วมมือครั้งนี้จะครอบคลุมถึงการพัฒนาเครื่องยนต์เบนซินและดีเซล 4 ประเภท ตลอดจนการเตรียมพร้อมสำหรับการผลิตเพื่อการพาณิชย์ (series production) นอกจากนี้ FEV ยังได้สนับสนุน BORGWARD ในการพัฒนาเครื่องยนต์ประหยัดพลังงานและเป็นมิตรต่อสิ่งแวดล้อม ซึ่งพร้อมสำหรับการผลิตเพื่อจำหน่ายแล้วเช่นกัน
ข้อมูลเพิ่มเติม:
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
มาร์โก ดาลัน (Marco Dalan)
หัวหน้าฝ่ายการสื่อสารทั่วโลก
อีเมล: marco.dalan@borgward.com
โทรศัพท์: +49-711-794-785 1000/1009
http://www.borgward.com
แหล่งข่าว: BORGWARD Group AG
พีอาร์นิวส์ไวร์
- สร้างงานสูงสุด 50 ตำแหน่ง
BORGWARD Group AG ผู้ผลิตยานยนต์จากชตุทท์การ์ท ตกลงเป็นพันธมิตรเชิงกลยุทธ์ระยะยาวกับ FEV GmbH บริษัทผู้ให้บริการด้านวิศวกรรมชั้นแนวหน้าของโลก ซึ่งเชี่ยวชาญด้านการออกแบบและพัฒนาการขับขี่ทั่วไปและการขับขี่ทางเลือก คุณอัลริช วอล์กเกอร์ ซีอีโอของ BORGWARD Group AG กล่าวในการเซ็นสัญญาที่เมืองอาเคินว่า "เรายินดีเป็นอย่างยิ่งที่จะได้กระชับความสัมพันธ์ระยะยาวของเรากับ FEV การร่วมมือกันครั้งนี้ถือเป็นก้าวสำคัญของเราในการผลักดันให้ BORGWARD กลับมาเป็นผู้นำและผู้สร้างกระแสเทคโนโลยีการขับขี่อีกครั้งหนึ่ง"
ในโอกาสนี้ ทั้งสองบริษัทจะร่วมกันจัดตั้งสถาบันวิจัยเทคโนโลยีเครื่องยนต์ "BORGWARD Group AG Engine Technology Research Institute in cooperation with FEV" ในเมืองอาเคิน โดยมีจุดประสงค์เพื่อพัฒนาเทคโนโลยีและแพลตฟอร์มการขับขี่รูปแบบใหม่และการขับขี่ทางเลือก ตลอดจนเพื่อทำการวิเคราะห์กลยุทธ์ผลิตภัณฑ์ การเปิดตัวออกสู่ตลาด การถ่ายทอดเทคโนโลยี การจัดทำเครื่องมือ และการพัฒนาโครงการอบรม ทั้งนี้ สถาบันจะว่าจ้างพนักงานประมาณ 40-50 คน
BORGWARD ทำงานร่วมกับ FEV อย่างใกล้ชิดมาตั้งแต่ปี 2553 สำหรับความร่วมมือครั้งนี้จะครอบคลุมถึงการพัฒนาเครื่องยนต์เบนซินและดีเซล 4 ประเภท ตลอดจนการเตรียมพร้อมสำหรับการผลิตเพื่อการพาณิชย์ (series production) นอกจากนี้ FEV ยังได้สนับสนุน BORGWARD ในการพัฒนาเครื่องยนต์ประหยัดพลังงานและเป็นมิตรต่อสิ่งแวดล้อม ซึ่งพร้อมสำหรับการผลิตเพื่อจำหน่ายแล้วเช่นกัน
ข้อมูลเพิ่มเติม:
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
มาร์โก ดาลัน (Marco Dalan)
หัวหน้าฝ่ายการสื่อสารทั่วโลก
อีเมล: marco.dalan@borgward.com
โทรศัพท์: +49-711-794-785 1000/1009
http://www.borgward.com
แหล่งข่าว: BORGWARD Group AG
พีอาร์นิวส์ไวร์
BORGWARD Agrees Strategic Partnership With Engineering Services Company FEV
- Establishment of "BORGWARD Group AG Engine Technology Research Institute in cooperation with FEV"
- Creation of up to 50 jobs
BORGWARD Group AG has agreed a long-term strategic partnership with FEV GmbH, a leading international engineering services company specialising in the design and development of conventional and alternative drives. "We are delighted to be able to intensify our long-standing partnership with FEV. The current cooperation marks a major step on our way to turning BORGWARD once again into a technological leader and trendsetter," said Ulrich Walker, CEO of BORGWARD Group AG, on Monday at the signing of the contract in Aachen.
In accordance with this partnership, the Stuttgart automobile manufacturer is to establish the "BORGWARD Group AG Engine Technology Research Institute in cooperation with FEV" in Aachen. The purpose of this institute will be to develop new and alternative drive technologies and platforms and to conduct analysis into product strategies, market launch, technology transfer, toolmaking, and the development of training programmes. The institute will employ between 40 and 50 people.
BORGWARD has worked closely with FEV since 2010. The results of this collaboration include the development of four petrol and diesel engines and their preparation for series production. In addition, FEV has supported BORGWARD in the development of other energy-saving and environmentally friendly engines, which are likewise ready for series production.
Further information:
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
e-mail:marco.dalan@borgward.com
Phone: +49-711-794-785 1000/1009
http://www.borgward.com
Source: BORGWARD Group AG
PRNewswire
- Creation of up to 50 jobs
BORGWARD Group AG has agreed a long-term strategic partnership with FEV GmbH, a leading international engineering services company specialising in the design and development of conventional and alternative drives. "We are delighted to be able to intensify our long-standing partnership with FEV. The current cooperation marks a major step on our way to turning BORGWARD once again into a technological leader and trendsetter," said Ulrich Walker, CEO of BORGWARD Group AG, on Monday at the signing of the contract in Aachen.
In accordance with this partnership, the Stuttgart automobile manufacturer is to establish the "BORGWARD Group AG Engine Technology Research Institute in cooperation with FEV" in Aachen. The purpose of this institute will be to develop new and alternative drive technologies and platforms and to conduct analysis into product strategies, market launch, technology transfer, toolmaking, and the development of training programmes. The institute will employ between 40 and 50 people.
BORGWARD has worked closely with FEV since 2010. The results of this collaboration include the development of four petrol and diesel engines and their preparation for series production. In addition, FEV has supported BORGWARD in the development of other energy-saving and environmentally friendly engines, which are likewise ready for series production.
Further information:
BORGWARD Group AG
Kriegsbergstrasse 11
70174 Stuttgart, Germany
Marco Dalan
Head of Global Communications
e-mail:marco.dalan@borgward.com
Phone: +49-711-794-785 1000/1009
http://www.borgward.com
Source: BORGWARD Group AG
PRNewswire
Subscribe to:
Posts (Atom)