Foundeast (www.foundeast.com), an independent integrated marketing communications agency based in Bangkok, Thailand, announces its expansion in the North American and Southeast Asian markets with the opening of new offices in Dallas, Texas, USA, and Ho Chi Minh City, Vietnam. This strategic move enhances the agency's capabilities to provide comprehensive marketing support to companies seeking to bridge these diverse markets.
Expanding Horizons: A Strategic Decision
The decision to expand to Dallas and Ho Chi Minh City is a natural progression for Foundeast, which has built a strong reputation for delivering targeted campaigns with measurable results.
"As more companies on the far sides of the planet come to us looking for an agency with local footprints and expertise in Asia and the USA, we're positioned to be the go-to agency to deliver on these needs," said Aaron Henry, Managing Director and Founder of Foundeast. "We are committed to providing our clients with unparalleled service and insights, and these new offices will allow us to better serve companies, helping them navigate the complexities of these markets. As countries worldwide face economic challenges, Foundeast provides informed, cost-efficient marketing solutions that deliver on critical business goals, from brand-building to lead generation. Our agency helps our clients thrive through our rigorousness, accountability, and willingness to challenge the status quo."
Foundeast's core services include:
- Public Relations
- Web Design and Development
- Branding
- Marketing Strategy and Evaluation
- Market Research
- Social Content
- Influencer Marketing
- Digital Advertising
- Search Marketing
- SEO
- Video, Animation, and Photography
- Events Marketing and Production
Key to Foundeast's competitive edge are:
- Access to and utilization of the best databases, insider networking groups, and other resources
- A multi-lingual, internationally educated team
- Deep media experience from Foundeast's team, consisting of broadcast media personalities, teachers, TEDx speakers, corporate leaders, and award winning designers
- Ultra-responsive communication with clients via various chat apps
Supporting Southeast Asian Companies in Global Markets
With the establishment of the new offices, Foundeast is well-positioned to offer a suite of integrated marketing services that cater to the unique needs of Southeast Asian companies aiming to expand into North America and other international markets. The agency's thorough understanding of local markets and consumer behavior in Southeast Asia allows it to craft campaigns that resonate with target audiences, ensuring a smooth and successful market entry for its clients.
"Our goal is to empower Southeast Asian companies to expand their reach and make a significant impact in new markets," explained Aaron. "By leveraging our expertise in integrated marketing communications and our presence in key global cities, we can offer a level of support that is both strategic and culturally informed. Whether companies are looking for performance in PR, social content, influencers, or platforms such as TikTok. Meta, LINE, and YouTube, we localize strategies to reach the right audiences."
For twenty years, Aaron has built the brands of Fortune 100 and start-up technology, entertainment, luxury, consumer products, medical, and legal clients in Southeast Asia and the United States. His proficiencies range across media relations, integrated marketing, producing, event management, and marketing and producing for film and television. In addition to Foundeast he has been a partner in two agencies in Los Angeles; PR firm AMAZONpr and entertainment management agency ECG. At Warner Bros., he was Director of Public Relations and Strategic Partnerships for Rotten Tomatoes and Flixster.
Enhancing Presence in the U.S. Market
The Dallas office serves as Foundeast's hub for its North American operations, focusing on public relations and social content for U.S. companies. The choice of Dallas, a growing center for business and innovation, reflects Foundeast's commitment to being at the heart of dynamic and thriving business communities. Foundeast currently represents PR and social clients in the technology and law sectors in the USA.
Reyne Hirsch, Foundeast's PR Director in the USA, said, "Opening an office in Dallas not only allows Foundeast to service clients within the USA, it also offers our Asian clients unparalleled access to the U.S. market and enables us to provide American companies with support in Southeast Asia. We address the different nature of PR in these markets to get our clients regular coverage in top-tier media. This bi-directional approach sets us apart in the industry."
Reyne Hirsch is a former media personality appearing on popular TV series such as PBS's Antiques Roadshow, MSNBC's Treasure Detectives, NBC's The Art of Collecting and RIDE TV's Ridiculous Ranches. She has been interviewed by media outlets such as The Wall Street Journal, The Chicago Tribune, The Washington Post, LA Times, BusinessWeek, Home & Garden, Traditional Home, Newsweek, and many more..
A New Chapter in Vietnam
Ho Chi Minh City, a burgeoning economic hub in Southeast Asia, presents Foundeast with a unique opportunity to further its mission of bridging markets. With its rapidly growing economy and dynamic consumer landscape, Vietnam is an increasingly important market for companies across various sectors. The new office in Ho Chi Minh City enables Foundeast to provide localized support to international businesses seeking to navigate the intricacies of the Vietnamese market.
"Our presence in Ho Chi Minh City is a testament to our commitment to the broader Southeast Asian region," said Anna Protasova, Director of Foundeast Vietnam. "We understand the nuances of the Vietnamese market and are ready to help companies both from Vietnam and abroad achieve their business goals. Working across different Southeast Asian markets also allows us to leverage the areas in which local teams excel, delivering high quality deliverables with cost advantages for our client partners."
Anna Protasova is a seasoned leader with over a decade of experience in advertising and marketing communications. She has spearheaded strategic initiatives at industry giants like FPT Telecom and Coc Coc, and partnered with world-renowned advertising agencies, as well as emerging startups. Her expertise spans across launching successful businesses, designing cutting-edge marketing strategies, driving digital branding innovation, and delivering bold, creative campaigns that push boundaries.
Looking Ahead
As Foundeast continues to expand its global reach, the agency remains committed to its core values of creativity, innovation, and excellent performance. The offices in Dallas and Ho Chi Minh City represent the next chapter in Foundeast's growth story, as it continues to build on its reputation as a trusted partner for companies looking to achieve their marketing communications goals.
For more information about Foundeast and its services, visit www.foundeast.com
About Foundeast
Foundeast is a leading integrated marketing communications agency based in Bangkok, Thailand. Specializing in strategic marketing, public relations, and digital communications, Foundeast helps companies achieve their business objectives through targeted campaigns that are tailored to the unique needs of each client. With a focus on measurable business results and a commitment to excellence, Foundeast delivers innovative solutions that drive growth and success. You can reach the Foundeast team at queries@foundeast.com
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