Bridgestone Joins Forces in the Debut of Lamborghini's Temerario in the Gaming World

• The all-new Bridgestone-fitted Lamborghini Temerario super sportscar has arrived on Asphalt Legends Unite, the latest free-to-play game from Gameloft.
• As Lamborghini's Official Technical Partner and long-term collaborator, Bridgestone is also the exclusive tyre partner for the real-world Temerario.
• To celebrate the super sportscar's arrival on the game, Asphalt Legends Unite is launching the Lamborghini Temerario Esports Challenge.

The new Lamborghini Temerario has debuted on Asphalt Legends Unite, the free-to-play racing game from Gameloft, available across multiple platforms worldwide. Players around the world can now get behind the digital wheel of the new Lamborghini Temerario fitted with Bridgestone tyres and enjoy an exclusive Bridgestone livery. Just like the real-word Temerario, Bridgestone equipped the virtual supercar with its bespoke Potenza Sport high-performance tyres.

As Lamborghini's Official Technical Partner and long-term collaborator, Bridgestone is the exclusive tyre partner for the new Lamborghini Temerario - delivering bespoke Potenza Sport and Potenza Race^*1 tyres for its summer and track fitments, and a custom-developed Blizzak LM005^*2 tyre for its winter fitment to answer all drivers' needs. The three custom-engineered Bridgestone's tyre fitments help Lamborghini's latest Hybrid High Performance Electrified Vehicle (HPEV) achieve its best performance on and off the track, as well as in tough winter conditions.

Introducing the Lamborghini Temerario Esports Challenge

To celebrate the super sportscar's arrival on the game, Asphalt Legends Unite is launching the Lamborghini Temerario Esports Challenge.

As the competition's name suggests, the Lamborghini Temerario will take centre stage as racers around the world and across various platforms are the first to get behind its digital wheel. The winner will become the one true champion in the game's latest Lamborghini challenge.

The challenge will consist of two open qualifiers across all Asphalt Legends Unite platforms:

• Qualifier #1: 26 September to 2 October 2024
• Qualifier #2: 3 October to 9 October 2024

At the end of each qualifier, the four fastest registered players will qualify for the finals to be held at the Jerez Circuit in this November. All racers, regardless of their placement, will receive an exclusive Bridgestone decal for the Lamborghini Temerario.

Asphalt Legends Unite is available on Xbox One, Xbox Series X|S, Microsoft Store, Steam, App Store, Google Play, PlayStation(R)4, PlayStation(R)5, and Nintendo Switch.

For more information visit https://gmlft.co/ALU-Bridgestone-DownloadAsphaltLegendsUnite.

Through this partnership, Bridgestone strives to achieve the corporate commitment of "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in the Bridgestone E8 Commitment.

^{*1 Potenza Race is not available in Thailand.}

^{*2 Blizzak LM005 is not available in Thailand.}

About Bridgestone in Thailand:

Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.