7 Reasons Photography Fans Love Leica

          For more than 100 years, photography fans have flocked to the iconic Leica camera. Once a compact 35mm prototype crafted by German engineers for portability and precision, the Leica has come to represent reliable quality and stylish design around the globe.
          Today, the recognition of Leica's uncompromising excellence and elegance lives on. Indeed, the renowned camera brand is even taking a new leap into the future by partnering with global smartphone giant Huawei to create the Huawei P9 series – the first smartphone collaboration with Leica, and a sleek product line that seems destined to reinvent photography. The debut device from the collaboration is the Huawei P9, unveiled earlier this year. Both cutting-edge and stylish, the Huawei P9 introduces a ground-breaking dual-lens camera to capture more light and better clarity, in true Leica style.
          So – what makes Leica a firm favorite amongst shutterbugs in the know? Read on for the top seven reasons photography fans love Leica:
          Meticulously Crafted by Hand
          Each and every Leica lens is crafted by hand to ensure the quality and precision that photography enthusiasts have come to expect. This meticulous manufacturing process depends on skilled craftspeople and includes 60 quality control checks by experiences technicians, Leica's own lens polishing process, and manual blackening of lens edges to reduce unwanted flare.
          Intuitive to Operate
          For Leica fans, their camera is not just a tool – it's an extension of their body. Leica has always offered simple and direct camera control so that photographers can focus on the image rather than configure a complicated mess of functions. As the brand has moved into digital models, Leica's famously intuitive interface remains so that users can simply point, adjust and shoot.
          Stylishly Retro
          There's no denying that the Leica is a style icon in its own right. Its retro-chic appeal is a callback to the candid documentary-style photography of the mid-20th century, when Leica was the rangefinder-du-jour for getting up close and personal with subjects on the street.
          Astonishing Innovations
          Photography fans love using a brand that's set the standard for camera innovation. Leica engineer Oskar Barnack invented the first functional 35mm camera in 1914, and 90 years later Leica was the first brand to introduce a hybrid module and transform an analog camera into a DSLR. Just this year, Leica and Huawei have set a new benchmark in smartphone camera technology with the dual-lens Huawei P9.
          Simple and Solid
          'Superfluous' is not a word that would ever be used to describe a Leica. The brand prides itself on quality and simplicity, offering the functions that photographers need most – a precise lens, rapid shutter response and accurate focus – housed within a compact and portable camera that's been solidly engineered to stand the test of time.
          Built for Adventure
          The Leica has always been a compact, lightweight choice for shutterbugs who live life on-the-go and need a trusted partner at their side. This elegant portability goes all the way back to Germany, 1913, when optical engineer and Leica's prototype designer Oskar Barnack set out to build a camera he could bring along on trips to the mountains.
          A Legend That Lives On
          The legendary status of Leica is founded on a history of excellence and innovation. Over more than a century, Leica has upheld its commitment to precise engineering, intuitive controls and always putting the user first. That long tradition has carried forward into today, guaranteeing a quality camera that users can depend on for decades to come.