Ultimate Heights: #project360 Conquers Mount Everest

          First Documentation of the South route with a 360? camera for Mammut's #project360.
          - Cross reference: Picture is available at AP Images ( http://www.apimages.com ) -
          A new milestone in virtual mountaineering was celebrated, as the two Nepalese mountain guides Lakpa Sherpa and Pemba Rinji Sherpa with the support of their colleagues Ang Kaji Sherpa and Kusang Sherpa became the first men in the world to document the whole South route to the summit of Mount Everest with a 360? camera rig for Mammut's #project360. The full route is now online and can be seen at http://project360.mammut.ch .

          The Everest expedition was spearheaded by virtual reality expert and technical director of the project, Matthias Taugwalder. He initiated the #project360 with mountain sports brand Mammut in collaboration with Heye Grid two years ago. "#project360 started out when we captured the full ascent of the Eiger North face for the first time. For that, we developed a special camera system with a backpack and a cube of six Go Pro cameras that record 360 images and videos in regular intervals. Since then we have captured more than 40 routes in the Alps and worldwide and now Mount Everest is the highlight of this project."
          For Mammut it was clear from the beginning that Sherpas would be the only appropriate candidates for this challenging summit endeavor. Lakpa Sherpa, the lead guide of the #project360 Everest expedition, underlined that he was proud to carry one of the cameras to the roof of the world. "I feel lucky to join this great project because it shows both the beauty and dangers of climbing Mount Everest." For the climb he roped up with mountain guide colleague Pempa Rinji Sherpa. Two experienced Sherpas and climbers, Kusang Sherpa and Ang Kaji Sherpa, supported them on their ascent to the top.
          The four Sherpas climbed from Basecamp at 5380 meters of altitude to the summit at 8848 meters, passing all iconic route highlights: through the unpredictable, constantly moving Khumbu Icefall, the Western Cwm that is notorious for its changeable weather conditions, up through the steep, icy Lhotse Face, reaching the summit by passing the technical cruxes of Yellow Band, Geneva Spur and the infamous Hillary Step.
          After many days of acclimatizing and climbing Lakpa Sherpa, Pemba Rinji Sherpa, Kusang Sherpa and Ang Kaji Sherpa reached the summit and became the first mountaineers that managed to capture the whole route to the summit of Mount Everest with a 360? camera rig.
          A personal success for the committed Sherpa team and the virtual mountaineering highlight to Mammut's #project360.
          Read the full story: http://community.mammut.ch/
          Watch the YouTube video: https://www.youtube.com/user/mammut
          Download the media kit: http://media.pprmediarelations.ch/Mammut/Expeditionen+Athletenprojekte/project360/5.+Everest+2016
          #project360
          Developed in cooperation with VR specialist Matthias Taugwalder and Heye Grid, professional mountaineers and Mammut employees have carried specially designed camera backpacks to more than 40 mountains all over the world since 2014. These spectacular routes can be experienced in full 360? panoramas at http://project360.mammut.ch . In addition, all of the routes' most iconic passages are highlighted with feature videos and bonus information.
          Contact  
          Fabian Erhard
          Mammut Sports Group AG
          Industriestrasse Birren 5
          CH-5703 Seon
          Public Relations
          Phone. +41-(0)62-769-82-71
          Fax +41-(0)62-769-82-47
          fabian.erhard@mammut.ch
          Source: Mammut Sports Group AG