Midea Introduces Revolutionary Energy-efficient Technologies for Kitchen and Home Appliances at 2016 IFA

          Midea, the leading consumer appliances manufacturer, wowed the 2016 IFA trade show with its latest kitchen and home appliances products, highlighting new trademarked technologies as the world's leading trade fair that kicked off on September 2 at the Messe Berlin international exhibition center.
         

          Midea made a strong comeback to this year's IFA with a special focus on innovative technologies aiming to make life easier for every family.

          A signature product at 2016 IFA is Midea's latest 7735L built-in dishwasher, a smarter and safer model which significantly improves user experience and energy efficiency with five new innovative technologies.

          The highly energy-efficient dishwasher only takes 7.5L water (two gallons) per cycle with the AquaVaultTM smart water management system which customizes the water usage per requirement, while the average standard dishwasher requires about 10L. Midea's intelligent HeatFLEXTM technology increases the washing temperature when needed, and the VeloxTM technology also expedites the drying process to 15 minutes.

          The 7735L dishwasher is equipped with the Flip2LaunchTM self-closing front control panel with touch sensor which makes operation much easier, and also TrueChildLockTM to prevent children accidentally changing the wash cycle or starting the dishwasher.

          Midea also developed new technologies for other products to promote a healthy and hassle-free lifestyle and has brought them to IFA 2016. The energy-efficient steam oven can reach 100 degrees Celsius (212 Fahrenheit) within two minutes. The microwave's smart sensor is capable of adjusting cooking time depending on the moisture, humidity or weight of the food.

          "Technology is the most important element in developing new kitchen and home appliances. Midea is committed to creating surprisingly friendly products that are easy to use. We focus on solving the real problems our consumers face every day in their homes," said Danielle Boils, Branding and Marketing director, Overseas Sales & Marketing Department of Midea's Kitchen Appliances Division.

          About Midea Kitchen Appliance Division

          Midea Kitchen Appliance Division is affiliated to Midea Group, one of the largest household appliance manufacturers in China. Founded in 1968, Midea is one of the world's largest kitchen appliance suppliers with annual sales revenue exceeding USD2.7 billion, and is the world's No.1 microwave oven and No.3 dishwasher manufacturer. It operates three production bases and two R&D centers in China in addition to a production base in Belarus and an R&D center in Bologna, Italy.