Music China: Asia's Leader in Musical Instruments Fairs and Professional Activity Organising Services

          Music China, known as one of the most reputable musical instruments fairs in the world, will be held on October 26-29, 2016 in Shanghai New International Expo Centre.

          It is estimated that Music China will attract over eighty-five thousand visitors from all over the world. A huge range of musical instruments, famous brands, sensational masters and various fringe programs will be on display in Music China. The following are three highlights of Music China 2016.

          - Long-established Reputation

          Music China was launched in 2002 and it is organized by China Music Instrument Association (CMIA), INTEX Shanghai Co. Ltd. and Messe Frankfurt (HK) Ltd. This year, Music China will feature nearly 1,900 domestic and foreign exhibitors from 30 countries and regions. A huge range of western and Chinese traditional musical instruments will be on display across ten halls and 112,000 square metres of exhibition space.

          - Substantial Number of Brands

          To meet the substantial business growth, famous established brands, such as Bluethner, Buffet, Casio, D'Addario, ESP, Fazioli, Fender, GEWA, Hsinghai, Laney, Line 6, Ludwig, Marshall, Orange, Pearl River, Roland, Samick, Schimmel, Selmer, Shanghai No.1 National Musical Instruments Factory, Steinway, Tama, Taylor, Yamaha and Zildjian have confirmed to attend Music China 2016 for a breakthrough in their market.

          - A Variety of Fringe Program

          As the 'Most Innovative Exhibition' awarded by China's leading trade magazine Events Fortune, Music China plays a significant role in culture and education development. This year, a variety of forums and seminars are on offer to keep visitors with the industry pace. These include Industry Form, Dealers Training Courses, Global Forum on Chinese Traditional Music, Educational Programme, Violin Master Workshop, Jazz Master Forum and Kids Music Land. Another highlight in the fair is that hundreds of outdoor live music shows will provide an inspirational experience for professional buyers and music lovers.

          For more details about Music China 2016, please refer to our website www.musicchina-expo.com . Free entry is available if signed up before Oct. 8th. We look forward to seeing you in Shanghai.