Bond No. 9's Spring Fling

          Introducing Bond No. 9's Spring Fling -- a vivacious feminine floral celebrating the city in bloom.

          Who knew?  Out-of-towners think of Bond No. 9's beloved home town as all concrete, steel and glass, its streets jammed with skyscrapers and maneuvering Ubers.  But come spring, New York defies expectations; suddenly this teeming metropolis is ablaze with flowers throughout the city's parks, gardens, and even the sidewalk cracks—not to mention the cut-flower bouquets in front of every bodega.  So for spring '18, rather than celebrate a neighborhood, we're focusing on a concept: the profusion of vibrant florals (irises, bluebells, geraniums, goldenrod, daffodils, to name a smattering) throughout New York City's green spaces, from the High Line to Central Park, from Bryant Park to Washington Square (all four of which are among the Bond No. 9 eaux de parfum celebrating our city's parks).

          The name of our newest eau de parfum, which debuts, appropriately enough on April 1, 2018: Spring Fling, of course, conveying unadulterated vivaciousness and live-for-today flirtatiousness.  An ultra-feminine sister scent to our classic New York Fling, it's an up-to-date floral-on-floral bouquet. The starter notes? Lily of the valley and passionflower with a fruity tinge-- The bouquet continues with three notoriously seductive heart notes: rose-like honeysuckle, jasmin and wine-like freesia. All that volatility meets durability in a resonating dry down of contemporary amber, slightly feral musk, and teak recalling a precious antique wooden box.

          Beautifully capturing the essence of the scent inside, the Spring Fling bottle is rendered in the color for spring—a deep and mesmerizing violet-blue. On the front?  A seriously oversized, attention-grabbing fuchsia silk flower, in full bloom, for all the world to see. On the back? A message in script, handwritten on the diagonal, saying: YOU LOVE ME, RIGHT?  SO COME BACK FOR MORE OF ME.  And then in fine print at the bottom: JUST BRING ME TO ANY BOND NO. 9 COUNTER FOR ONE FREE REFILL.   And you will. With a scent like this, resistance is futile.

          Spring Fling arrives on counter: April 2018 and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, and http://www.bondno9.com/
          Price: 100ml, $375