Guangdong Takes "Eight Major Moves" to Promote the Establishment of Global Tourism Demonstration Zones

          Since 2016, Guangdong in accordance  with arrangement from the National Tourism Administration, which promotes changes from "attractions tourism" to "global tourism", quickly initiates the establishment of global tourism, which means a full-scale experience of travel including sightseeing, shopping and so on, taking 14 cities and counties as a breakthrough including Shenzhen, Zhuhai, Zhongshan,  Kaiping in Jiangmen, Taishan, Boluo County and Longmen County in Huizhou. The tourism departments at all levels across the province step up efforts to create a global tourism and actively increase the supply of products to guide the traditional sightseeing to experience and leisure travel.

          At present, Guangdong Tourism Administration is to focus on "eight moves" to promote the establishment of global tourism. Firstly, send a letter to mayors of those 14 cities and counties in name of provincial tourism administration to define target, assignment, indicators and requirement of establishment work, and drive development as well as acceptance work in those areas. Secondly, carry out an investigation to urge the creation units to sum up achievements timely, analyze problems and discuss measures. Thirdly, organize training with the assistance of video training platform in our tourism system. Leadership and experts from the National Tourism Administration will be invited to interpret guidelines and standards of creation work. The fourth move is to publish one group of provincial-level global tourism demonstration areas. Meanwhile, bring 14 national demonstration areas and another 24 cities and counties, including Zhanjiang, Heyuan, Zhaoqing, Zengcheng, Gaoming and Ruyuan, into provincial creation work. The fifth is to adopt a series of policies to give extra support to A-level scenic spots in assessment, investment invitation and financial support. The sixth is to make full use of media, including the print media, such as Southern Daily and China Tourism News, online media such as Guangdong network, Southern network and sina.com as well as we-media. Typical deeds and experience should be widely spread. Also there will be exclusive interviews with principals in local government. The seventh is to hold a promotion meeting to summarize and share advanced experience. The last move is to organize a special supervision activity to improve creation work in all areas.

          For more informatiom, please visit www.gdta.gov.cn

          Source: Guangdong Tourism Administration