Social Media is Encouraging Electrical Utilities in Asia to Improve Customer Services

          Set to take place at IMPACT, Bangkok on 25-27 May 2017, Asian Utility Week is a large scale expo designed for Asian utilities who seek to transform their utility business model to include digital enablers.

          A core theme of the expo is the transformation of Asia's electrical utility into customer-centric enterprises. This change is facilitated by digital technology but is driven by the competitive energy market regimes initiated in Singapore, the Philippines, and Vietnam but also by social media feedback. Customers are able to share easily their frustration with poor service online. Utilities are now adjusting their service offer to better meet customer requirements. This is especially noticeable in the commercial and industrial energy markets which are further impacted by regulations forcing increased energy efficiency and carbon management.

          The speaker line-up features over 180 energy technology specialists including:

          Samuel Tan, Chief Digital Officer, SP Group, Singapore
          Datuk Seri Azman, CEO, Tenaga Nasional Berhad (TNB), Malaysia
          Waiboon Chanchio, CIO, Electricity Generating Authority of Thailand, Thailand
          Adrian Clark, CEO, Australia, New Zealand & South East Asia, Landis & Gyr, Australia
          Takako Okuda, GM, CS Promotion Office, TEPCO Energy Partner, Japan
          Rajeev Kharyal, GM, Head of Commercial Connection & Meter Management, TATA Power, India
          Ramil Ruaro, Senior Manager, Customer Solutions & Product Development, Meralco, Philippines
          Nguyen The Vinh , Senior Expert, Business Department, Vietnam Electricity (EVN), Vietnam
          Bert Deprest, VP of Energy Solutions, Senoko Energy, Singapore

          Event Director, Roderic Mclauchlan states:

          Social media skills for utilities are becoming essential. Besides its proven worth in crisis management, social media supports important utility goals. Customers will establish a reputation for you if you aren't there to share the facts. When a social media incident happens, you need to respond quickly and get it right first time. Social media is set to grow in importance over the next five years, as a way to engage both domestic and commercial customers in the conversation around energy efficiency and carbon management -- two issues that require customers to change their behaviour. Asian Utility Week is now free for both energy service companies and vendors to this sector. It is ideal for anyone with business interests in Asia's utility sector to meet the region's top utility executives who are in the market for customer centricity enablers.