Bridgestone reinforces its leadership in motorsports as the Official Title Sponsor of IMPACT Speed Fest 2026, delivering three-day thrilling experiences for motorsport enthusiasts.

Bridgestone Thailand as the Official Title Sponsor of IMPACT Speed Fest 2026, Thailand’s largest automotive and lifestyle festival, joined hands with Beer Baiyoke, automotive YouTuber and owner of Top Secret Thailand, and Ko Street Doc, automotive influencer, alongside renowned influencers and content creators; Oat Pramote Pathan, Uno Laothong, and Bee Baiyoke, to deliver an adrenaline-filled experience for motorsport enthusiasts and performance lovers from July 17–19, 2026, at IMPACT Challenger Halls 2–3, Muang Thong Thani, showcasing the launch of the new BRIDGESTONE POTENZA SPORT EVO, Bridgestone’s latest premium sports tire engineered for both ultra high-performance vehicles and electric vehicles (EVs). Visitors also enjoyed a wide range of exclusive activities designed to bring them closer to the excitement of motorsports throughout the three-day event.

A major highlight of the event was the launch of the BRIDGESTONE POTENZA SPORT EVO, Bridgestone’s latest premium sports tire engineered for ultra-high-performance vehicles and electric vehicles (EV Ready). Visitors had the opportunity to get up close with high-performance cars from Top Secret Thailand and Street Doc, all equipped with BRIDGESTONE POTENZA tires. Another highlight was StreetDoc. Fest On Street, featuring the renowned Top Secret cars lineup alongside the Mitsubishi Lancer Evolution 8MR, the legendary test car for BRIDGESTONE POTENZA, showcasing outstanding driving performance throughout the event. Participants also enjoyed exclusive Meet & Greet with Beer Baiyoke and Ko Street Doc, while the limited-edition STREET DOC × BRIDGESTONE T-shirt, was available at the event.

To enhance the excitement, Bridgestone has organized a variety of giveaway activities worth more than THB 500,000. The grand prize was one set of four BRIDGESTONE POTENZA tires valued at over THB 50,000, along with THB 10,000 Bridgestone tire discount vouchers, as well as a wide range of exclusive limited-edition souvenirs. Over the three-day event, IMPACT Speed Fest 2026 welcomed more than 90,000 visitors.

IMPACT Speed Fest 2026 is Thailand’s largest automotive and lifestyle festival, held for the second consecutive year from July 17–19, 2026, at IMPACT Challenger Halls 2–3, Muang Thong Thani. The event celebrates automotive culture by bringing together leading automotive brands, performance parts and accessories, car care products, tires and wheels, tuning houses, fashion, furniture, gaming, and food in one destination, creating an accessible and engaging community space for car enthusiasts.

BRIDGESTONE × TOP SECRET Limited Edition collaboration T-shirt, available from now until 17th September 2026

In addition to the exciting atmosphere, another exclusive highlight for performance lovers and car enthusiasts is the BRIDGESTONE ×TOP SECRET Limited-Edition collaboration T-shirt; in partnership with TOP SECRET, this exclusive collection is limited. Customers who purchase any four BRIDGESTONE POTENZA tires in 17-inch sizes or larger at COCKPIT stores nationwide are eligible to receive the BRIDGESTONE × TOP SECRET Limited-Edition T-shirt, valued at THB 1,990*. The promotion is available from 17th July 2026 until 17th September 2026, or while stocks last. To redeem the offer, customers need to submit their Bridgestone tire purchase receipts for verification via inbox POTENZA CLUB Facebook Group:  https://www.facebook.com/share/g/14gYBodaRrM/  . Once the purchase has been verified, the T-shirt will be delivered to the recipient’s registered name and mailing address.

*Remark: Terms and conditions apply.

Those interested in BRIDGESTONE tires can learn more and access COCKPIT’s services through the following online channels at

• TikTok Shop: https://www.tiktok.com/@cockpitthailand
• Shopee Mall: https://shopee.co.th/cockpit_official_thailand
• Lazada Mall: https://www.lazada.co.th/shop/cockpit-th

About Bridgestone in Thailand:      
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.