Thai Bridgestone Co., Ltd. and Nippon Express Logistics (Thailand) Co., Ltd. signed a Memorandum of Understanding (MOU) on sustainability and corporate social responsibility collaboration to drive sustainability throughout the value chain while creating tangible and positive impacts on society and the environment. This partnership reinforces Bridgestone Group’s long-term environmental vision toward achieving Sustainable Materials by 2050, with an aim to increase the proportion of recycled and renewable materials to 40% of all raw materials used in tire production by 2030.
This collaboration focuses on the proper, safe, and environmentally responsible management of used tires. It covers the process of selecting high-quality used tire casings for production into premium retread tires, as well as the management of end-of-life tires into the recycling process under the Circular Economy principle. The initiative aims to maximize resource efficiency and minimize environmental impact by combining Bridgestone’s expertise in tire innovation with Nippon Express Logistics’ global logistics capabilities to establish a comprehensive circular sustainability management system.
This collaboration has created mutual benefits for both organizations through the proper management of end-of-life tires, ensuring safety while minimizing environmental impact. The partnership also includes joint efforts to study and develop approaches to enhance tire utilization efficiency, extend tire lifespan, and promote the sustainable recycling of end-of-life tires.
In addition, this extends to the various social contribution activities, including “B-SAFE project” to enhance driving safety skills aimed at promoting road safety awareness, as well as environmental and biodiversity conservation initiatives such as “Bridgestone Nature Conservation” project. Together, these initiatives contribute to creating a safer and more sustainable society.
Mr. Akihito Ishii, Managing Director of Thai Bridgestone Co., Ltd., addressed “This marks another important milestone for both organizations in strengthening our business relationship toward sustainability and social contribution initiatives. Climate change and resource management are challenges that no organization can solve alone. Bridgestone firmly believes that collaboration with strong partners is a key starting point in creating sustainable value for our customers, society, the environment, and future generations.”
Mr. Masato Tanabe, Managing Director of Nippon Express Logistics (Thailand) Co., Ltd., said, “The signing of this MOU marks an important milestone in our partnership. It also reflects our shared commitment to sustainability and our common aspiration to create long-term value for society. We see this initiative as the beginning of a new chapter in our partnership, and through our collaboration with Thai Bridgestone Co., Ltd., we look forward to steadily advancing meaningful initiatives. By deepening our contribution to local communities, we will continue working toward the realization of a more sustainable future for the next generation.”
This collaboration aligns with the “Bridgestone E8 Commitment,” particularly “Ecology,” which emphasizes conducting business while enhancing resource efficiency and reducing environmental impact sustainably, and “Empowerment,” which aims to contribute to a society that ensures accessibility and dignity for all. Through these efforts, Bridgestone continues to deliver trust and sustainable value to future generations, reinforcing its role as a “Sustainable Solutions Company.”
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
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