Asia Media Exchange (AsiaMX) is proud to announce that Thailand will be the first in Asia to embrace programmatic TV advertising, through a landmark deal with Dentsu Aegis Network (DAN).
"Thailand is a vibrant, dynamic market that welcomes new ideas. Its broadcasting industry has grown significantly since the introduction of digital terrestrial television (DTT). Thus, it's an opportune time to showcase how programmatic TV can help transform and empower the media industry," said Nick Chuah, Co-founder and Chief Commercial Officer, AsiaMX.
Under the agreement, Dentsu Aegis Network's clients worldwide will have privileged access to high-value, 'first-look' advertising assets via an automated platform. Thailand will be the first market in the world to kick-off the partnership that was inked with Dentsu Aegis Network's media investment arm Amplifi and its programmatic services unit, Amnet.
"We are excited to be partnering with AsiaMX in launching the first Programmatic TV in Thailand and across the Asia region. As part of our group's strategy to be 100% digital, we have been looking at bringing digitization across all media and across our organisation. With this partnership with AsiaMX, we now have the opportunity to access premium TV content programmatically, bringing automation to TV planning and buying, along with audience-based targeting capabilities," said Sunil Yadav, President, Amplifi Asia Pacific.
AsiaMX offers premium programmatic advertising assets from leading pay-TV and free-to-air networks via an algorithm-based platform. International channels listed on the exchange include A+E Networks Asia, Discovery Networks, NBCUniversal International Networks, as well as Turner Asia Pacific. Some of the reputable Thai channels listed are BEC-Tero Entertainment's Channel 3, Mono Broadcast Co.'s Mono29 and GMM Grammy's ONE HD.
According to the September 2016 Adspend Report by Carat, a division of Dentsu Aegis Network, TV remains strong in Thailand, accounting for 63.1% of its total advertising expenditure. This trend can also be seen across Asia Pacific, with TV accounting for 46.4% of spending, compared with 41.1% globally.
ABOUT ASIAMX
Asia Media Exchange Pte Ltd (AsiaMX) is a cross-media advertising asset management company headquartered in Singapore. AsiaMX has pioneered an algorithm-based trading exchange connecting leading media owners to global advertisers and media agencies. AsiaMX offers access to high-value 'first look' premium advertising assets across broadcast television, online video and mobile.
For more information, please visit www.asiamx.com .
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