Music China, known as one of the most reputable musical instruments fairs in the world, will be held on October 11-14, 2017 in Shanghai New International Expo Center.
Launched in 2002, jointly organized by China Music Instrument Association (CMIA), Shanghai Intex Exhibition, and Messe Frankfurt, Music China now is the largest musical instruments show in Asia. This year Music China will attract nearly 2,000 domestic and foreign exhibitors from 30 countries and regions. Assorted western and Chinese musical instruments will be presented in 11 halls and a 125,000 meters squared exhibition space.
To meet the substantial business growth, famous established brands, such as Marshall, Bluethner, Buffet, Fazioli, Fender, GEWA, Laney, Line 6, Ludwig, Orange, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Yamaha, Pearl River, Hsinghai, Jinyin, Fengling, and Shanghai No.1 National Musical Instruments Factory, have confirmed to attend Music China 2017 for a breakthrough in their market.
To make Music China the most all-around platform for business from music instruments or related industries, various seminars and activities are offered. The most popular item, NAMM CMIA Industry Forum focuses on hot issues and future development trends of the industry. This year the topic of "Promote community music making and music education" will be discussed and will reflect the forefront of "music education" which is among the hottest content in present. Dealers Training Courses are also recommended, where the professional visitors can listen to the industry experts sharing their experience on business, sales, branding, management, new media usage and other hot issues.
Music China also plays a significant role in culture and education development. The 8th Global Forum on Chinese Traditional Music, Violin Art Salon, Jazz Masters Salon will show visitors the essence of various music styles. To exploit the music education market, we will set a music Education Programme where education organizations will present teaching models. Kids Music Land creates a new style of music study through lively activities. We combine technology and music to make a magic show in Music Lab and more than 600 live shows are prepared to give everyone an inspirational experience. A music carnival is ready to ignite everyone in the autumn.
For more details about Music China 2017, please refer to our official website www.musicchina-expo.com . Register open online now for free admission. We look forward to seeing you in Shanghai.
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