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| Jana Boutique and some of its elegant dresses on stage at MEFS 2016 |
The evening at MEFS 2016 exuded an ambience of feminine elegance, and showcased the glamour of Middle Eastern and Far Eastern ready-to-wear fashion. In addition to runway performances, delectable accessory items were also on display at the bazaar, from jewellery and scarves, to cosmetics and bags, through to perfumes and delightful pieces of home decor.
On the runway that night was Jana Boutique and six designers and brands who displayed their latest collections. Jana Boutique enthralled the audience with elegant evening dresses; Shairose Dhanani presented her range of Muslimah evening and formal wear made of beautifully embellished fabric from Pakistan; Sawsan Fashion featured its distinctive and contemporary Abaya and Sheila designs made of satin silk, hand-painted by artist Yusser Ali Al-Qazwini; Mounique showcased her unique range of dresses and elaborate kaftans; and Funz Kaftan paraded its stylish home-sewn kaftans in a dazzling range of colours and designs. Adornments were also featured on the runway, with Suhara Jewel Art's gorgeous nature-inspired fashion jewellery designs made with precious stones, as well as fun and flamboyant fashion and lifestyle accessories brand, Axxezz, by Gina Frias, who showcased her exotic fusion of East and West.
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| Suhara Jewel Art's glamorous showcase at MEFS 2016 |
As one of the supporters of this vibrant and colourful fashion show, Fragrance Du Bois added its touch of luxury and elegance to the event with its beguiling array of Oud-based perfumes at the bazaar. On behalf of Fragrance Du Bois, Johanna Tabuyo, Operations Director in Malaysia, sees the importance of supporting events such as the MEFS 2016. "Ladies-only events such as this not only create a platform that empowers women, but also allows women of different cultures and backgrounds to make connections based on common interests -- in this case femininity, fashion, beauty and entrepreneurship. We at Fragrance Du Bois believe that it is important to create brand awareness on these occasions, because we believe in the purchasing power of women, especially when it comes to fashion and luxury brands."
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| Fashion designer Shairose Dhanani smiles for the camera at the Fragrance Du Bois booth |
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| Some of the ladies striking a pose at the Fragrance Du Bois booth at MEFS 2016's bazaar |
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| Experiencing the luxurious scent of Oud at the Fragrance Du Bois booth |
Notes for Editors:
For further information, please contact:
Samantha Tham
PR & Marketing Executive
Email: samantha.tham@fragrancedubois.com
Mobile: +65 9144 0933
Zaahira Muhammad
Senior PR & Marketing Executive
Email: zaahira@fragrancedubois.com
Office: +60 122 035 344
About Fragrance Du Bois
Fragrance Du Bois is a niche, luxury perfume house working closely with sustainable plantations in Asia, bringing exciting, new, 100% organic Oud oil-based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products, and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with a conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.
Fragrance Du Bois is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.
About Asia Plantation Capital
Asia Plantation Capital is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies. Its focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which it operates. Working closely with, and supporting local communities, is an underlying core principle of the Asia Plantation Capital business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia.
Established officially in 2008 (although operating privately since 2002) the group now has plantation and agricultural projects on four continents, with operations at various stages in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe.
Promoting the use of sustainable and certified wood is the best way of preventing deforestation, protecting biodiversity, and combatting poverty in the tropical rainforest regions. For the yachting sector (a major user of teak) which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.
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