In this robust insurance industry, people are insuring their vehicles and travel plans every minute of the day. In the case of Budget Direct Insurance, their business model is to provide direct-to-market solutions, where policies can be customised and purchased online. This means that they cannot afford to have access to their e-commerce website disrupted due to any IT-related complications, impairing the customer experience. A study conducted states that it takes 12 positive user experiences to negate a poor impression left behind from one bad experience. Given that insurers do not usually have the opportunity to make things right again in today's competitive market, it is critical to get things right, the first time.
One of the main requirements for the Budget Direct Insurance site was to find a solution that could help the team deliver a positive customer experience, while being simple to administer and cost-efficient to manage. A study in Electronic Commerce Research and Applications states that the likelihood of consumers completing an online transaction is highly influenced by the site quality, technical reliability, and web experience of the particular e-commerce site.
As Budget Direct Insurance was considering various Content Management Strategy (CMS) platforms, Sitecore stood out as they could offer an integrated one-stop solutions package. Additionally, the Sitecore Connector tool built into Sitecore Experience Platform made it a simple process to seamlessly integrate with its insurance core system and business layers.
"To build a fully functional, fully transactional e-commerce site takes time. Sitecore made that process seamless for us. Unlike other platforms we compared, Sitecore's built-in connector made it easy to streamline our delivery, processes, and testing" said Geoffrey Dickman, Head of Marketing at the Auto & General Group in Southeast Asia.
"Since we launched budgetdirect.com.sg in October 2016 and easycompare.co.th in Thailand earlier this year, the results have been promising; customers consistently provide positive reviews on our site experience and feedback on how easy it is to buy the products and services offered by our brands on their respective website, no mean feat given we operate different brands and journeys. Sitecore Experience Platform has made it easy for us to deliver customers a quote for their insurance in 30 seconds or less, and this is a key part of our strategy to win customers over."
About Sitecore
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore(R) Experience Platform(TM) manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. More than 4,600 customers - including American Express, Carnival Cruise Lines, easyJet, and L'Oreal - trust Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
About the Auto & General Group in Southeast Asia
The Auto & General Group in Southeast Asia makes it easy for people to buy quality insurance at great prices, quickly and easily from or through their trading brands, Budget Direct Insurance in Singapore and EasyCompare in Thailand.
The Auto & General Group in Southeast Asia is part of the international Budget Insurance Group, which operates multiple insurance and comparison businesses, helping millions of people worldwide buy and manage their insurances. The Budget Insurance Group includes comparethemarket.com , one of the most loved and recognized comparison sites in the United Kingdom, and Budget Direct in Australia.
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