KLM just launched "The Journey," an English-language podcast in which passengers talk about a journey that has changed their lives. KLM is the first airline that uses a podcast to display the power of travelling. Every episode will focus on a single journey. The podcast takes listeners to different parts of the world, from the snowfields of Alaska to the busy streets of New Delhi.
"This podcast adds a unique aspect to KLM's existing communication channels. It is a great medium for our brand to connect and engage with our community of followers. Through this podcast, audiences are able to share and listen to interesting 30-40 minute travel stories," said Natasha van Roode, Head of KLM Marketing Communication.
How does it work?
Listeners can tune in to the podcasts at no cost through podcast.klm.com . You will also find background information about the different episodes here. What's more, "The Journey" is available through all the major podcast platforms including Apple Podcasts, Spotify, and Google Play. KLM passengers can also listen to the podcasts on Inflight Entertainment onboard long-distance flights.
Last Episode
KLM is looking for our next storyteller for the last instalment of "The Journey" podcast. If you have an interesting travel story to tell, we would love to hear from you via podcast@klm.com . And, who knows, your story might very well be the next one!
Innovation
As part of the commitment of KLM to advancement and technology, KLM is constantly developing innovative forms of communication. Podcasts are gaining popularity globally and KLM sees this platform as an exceptional way of establishing a connection with its passengers.
Youtube URL: https://youtu.be/X1RZEQ6kfwg
About KLM
Founded on October 7, 1919, KLM Royal Dutch Airlines is the oldest scheduled airline in the world still operating under its original name. In 2017, the KLM Group operated worldwide flights with our 200 aircraft, welcoming over 32 million passengers.
KLM's extensive hub network of European (88) and intercontinental (72) destinations provide for easy, direct connections to the economic centers and capitals around the world. Together with our (Skyteam) airline partners, we offer 225 destinations worldwide. The KLM Group further includes the wholly owned subsidiaries Transavia and Martinair. Transavia being the leading low cost carrier from The Netherlands operating from Amsterdam, Eindhoven and Rotterdam, welcoming 8 million passengers on board in 2017. From the core belief that our KLM people are our brand, we believe that we can make a difference by creating memorable experiences for our customers. This is in our DNA. Our genuine attention to our customers makes them feel recognized, at ease, comfortable and touched. On May 6, 2004 KLM merged with Air France and is operating on the concept: one AFKL group, two airlines and three core businesses (passenger, cargo business and engineering & maintenance). With Air France, KLM is at the forefront of the European airline industry. KLM strives to achieve profitable growth that contributes to both its own corporate aims and to economic and social development. KLM works to create sustainable growth at Amsterdam Airport Schiphol, to gain access to any market that will increase the quality of its network and to maintain a level playing field for all industry players.
For media enquiries
Edith Kraaijeveld
Communication & Product Manager
edith.kraaijeveld@klm.com
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Photo - https://photos.prnasia.com/prnh/20180320/2084262-1
Caption - KLM launches "The Journey" podcast
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