A global campaign aims to demonstrate the power of "we" through creativity to promote preservation of the planet
In celebration of 2016 Earth Day, DDB Worldwide, part of Omnicom Group (NYSE: OMC), announced today the launch of #EarthDayDDB, a crowdsourcing social campaign to promote the preservation of the planet through creativity and ideas. The global campaign, created by DM9DDB Brasil, is slated to launch on Friday, April 22.
"Creativity will always be a source of change. We're facing a generation who understands that small individual actions can contribute to global change, who understands the power of 'we' and how their united voice can generate massive change," commented Juan Carlos Ortiz, President of DDB Latina and Creative Chairman of DDB Americas.
"The main core of the idea is to give the opportunity to everyone, of any part of the world, to think about the problems our society is facing in terms of the preservation of the Planet, and to also think about a solution. The result will be a sort of different diagnoses and creative ideas to make the Earth a best place to live," said Aricio Fortes, Chief Creative Officer of DM9DDB.
Based on the idea that each person is an agent of change to contribute to the planet's wellbeing and with the belief that ideas have the power to reshape things around us, DDB Worldwide is convoking its more than 200 offices in over 90 countries, as well as the agency's social media audiences, to create the biggest "Twitter Brainstorm" of all time. The #EarthDayDDB campaign encourages people to send their best ideas to help and preserve the planet to @DDB_Worldwide, using the event's official hashtag, #EarthDayDDB. As people take part in the campaign, a select group of creatives from DDB will respond to the ideas with guidance for how to make the program(s) come to life. At the end of the day, DDB's global creative council will choose the winning idea and will make a promise to promote the program within the organization, as a commitment of DDB towards preserving the planet.
The campaign will consist of a website ( www.earthdayddb.com ), featuring a video manifesto to create awareness and invite people to contribute to the cause. The website will also include a social stream capturing shared inspirational ideas across DDB's channels and the social media landscape at large. A selection of great ideas from the program will be posted on the website in order to generate an idea bank to serve as inspiration for the DDB Network and its partners.
To learn more, follow the #EarthDayDDB campaign here: @DDB_Worldwide
About DDB Worldwide
DDB Worldwide ( www.ddb.com ) is one of the world's largest and most influential advertising and marketing networks. DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (OMC; NYSE) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom Group Inc. and its brands, please visit www.omnicomgroup.com .
About DDB Latina Group :
DDB Latina is the leading communications group in the latin markets around the world, developing business solutions for its clients through its companies: DDB, Tribal, Alma DDB and BIG, among others.
A pioneer in the industry, it united the Latin American, US Hispanic, and Spain markets with a unique vision inspired by culture, not geography. Its network currently includes 33 offices in 22 countries.
Its operational model is based on "Trios" where strategy, technology, and creativity merge to create innovative ideas that generate high-levels of influence for its brands; which are highly recognized throughout the region and across diverse industries.
In 2015, its network won numerous awards in the most prestigious advertising festivals; Holograms for Freedom became the most-awarded campaign in the Cannes Lions International Festival of Creativity and El Ojo de Iberoamerica.
The DDB Latina Group is part of Omnicom Inc. (OMC).
CONTACT:
Angela Henao
angela.henao@mia.ddb.com
Director of Corporate Communications and PR | DDB Latina
2601 South Bayshore Dr. 4th | Coconut Grove Miami FL 33133
O: +1 305.341.2563 | M: +1 305. 793. 2495
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