Edition number 3 has two articles that reflect on Brazil. One, signed by Paulo Nassar, President of Aberje and a professor at USP (University of Sao Paulo), talks about the crisis in the country and the role of communicators in overcoming it. Serge Giacomo, Director of Communications at GE, comments on the Rio Olympic Games 2016, their legacy and inspiration.
One article discusses LATAM, a brand created by the merger of TAM and LAN airlines, whose communications effort was immense. Campaigns by Votorantim Cimentos, Pirelli and Volvo are also highlighted in this edition. Finally, the newsletter comments on the naming of a Brazilian as a new member of the board of Global Alliance for PR, and on Aberje's 10-year partnership with Syracuse University.
About Aberje – Aberje – Brazilian Association for Business Communication is the principal reference in the production and distribution of Communication and Relationship knowledge and practices. Founded on October 8, 1967, Aberje is a non-profit professional and scientific organization whose main objective is to improve communication at companies and institutions, and to instill respect for the role of the communicator. Its pillars of activity are Advocacy, Content, Education and Career.
The entity has more than 500 members (companies and professionals) who perform Corporate Communication and Organizational activities, or who contribute directly or indirectly to that end. Aberje's activities are not restricted by Brazilian borders, as it has relationship and interchange projects with countries that include the United States, Canada, the United Kingdom, France, Spain, Portugal, Germany, Italy, India, Mexico, Argentina, Chile, Colombia and Peru, and it is positioning itself as the Brazilian Business Communication Think Tank.
To receive the BRpr newsletter, register here [ http://aberje.siteprofissional.com/optinbrpr.asp ].
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