Giti Lands in Thailand with a Soft Brand Launch alongside Asia's Favourite Motorsport Athletes

          Giti, a global tyre brand, held a soft launch at Chang International Circuit on July 24, 2016 by taking fans on a drifting experience with Leona Chin and Sam Young, two popular Asian motorsport athletes.
         

Giti Lands in Thailand with a Soft Brand Launch alongside Asia's Favourite Motorsport Athletes

          The Ride & Drift Experience was part of the brand's soft launch in Thailand and in conjunction with the Formula Masters China Series (FMCS), in which the Giti Compete GTR1 has been fronting as its official tyre since 2013.

          Giti also introduced its latest motorsports tyres, the Giti Sport GTR3 RR1 by featuring them on a Veilside Bentley-Supra and a Nissan Cefiro, both of which were used for the Ride & Drift Experience. Fans, local distributors and dealers were quick enough to seize the rare chance of sitting next to Leona and Sam as they hit the track in these high-performance vehicles.

          Leona has already been a known professional motorsport athlete in Malaysia and across Asia before she gained international fame through a viral prank video, where she was seen posing as an innocent girl who stunned driving instructors with her unexpected drifting skills. Meanwhile, Sam is a seasoned racer who has been dominating the gymkhana scene locally and internationally alongside Leona.

          Regarding the brand's plan in Buriram, Elson Lee, ASEAN Business Development Manager said, "Many of us are well aware of the current economic difficulties present within the market, and this means that we need to be extra creative and supportive in our sales methods and marketing ideas. With the great support and cohesiveness of our dealer network, we are confident that we will together produce great success for Giti PCR in the long run." Shiroo Chia, International Deputy Marketing Manager also added, "This year, we aim to capture growth in expanding markets, especially in ASEAN. We want to customise opportune marketing activities to support our branding development in Thailand as well."

          Note: This drifting demo was conducted under strict safety measures and meant to showcase tyre performance only. Drifting is a risky activity that should only be performed by trained professionals.

          About Giti Tire

          Giti Tire is a major global tyre brand that is sold across an extensive sales and marketing network in more than 130 countries. With more than 60 years of heritage, Giti Tire's rapid growth is further enhanced by cutting-edge research and development capabilities as well as modern manufacturing facilities to consistently produce high quality products.

          Giti is committed to maintaining the highest standard of quality control and has obtained ISO/TS16949:2002 accreditation for all 7 of its manufacturing plants, which is the international standard for quality manufacturing.

          This commitment to quality has led Giti to receive multiple quality supplier awards from top companies such as General Motors as well as millions of satisfied customers around the world. Giti Tire has R&D Centers in Germany, US, China, the UK, and Indonesia, which provide product development and evaluation capacity support to the extensive Giti Tire development and sales network.