New office in Singapore and growing team sign marquee deals
Foursquare , the location intelligence company, today announced new and expanded partnerships with industry-leading companies in Asia. The company also announced its new Singapore offices where Foursquare's growing Asia team is based.
Asia is Foursquare's fastest-growing market outside the U.S., with nearly a dozen partnerships that leverage Foursquare's location intelligence to build contextually-aware solutions for AI, AR, O2O, ride-sharing, messaging and more. Hundreds of companies already leverage Foursquare's enterprise and advertising products around the globe, from Apple and AT&T to Unilever.
Foursquare is now the exclusive location partner for WeChat globally outside of China. Consumers who use the app to chat with friends can add a location or tag a Moments post with a place and see address, tips and other venue details. Tencent also leverages Foursquare tech in its other social apps QQ and Qzone, where users outside of China use Foursquare to share their location with friends, or choose a location when posting an update.
Other partners in the social networking space in Asia that leverage Foursquare include the global app Path—a check-in app that's widely popular in Indonesia—and Momo, the Chinese social network. Foursquare is Momo's sole location provider outside of China.
Foursquare's deep integration with Samsung showcases the company's ability to enhance new mobile phones. Whenever a person with the Galaxy S8 and S8+ takes a photo, the image is attached to the specific location using Foursquare's Places database of more than 105M venues around the globe. The phone also serves up contextually relevant locations for those who are searching for a place to eat, drink or explore.
Foursquare technology is also powering the phone calendar feature for LG; appointment locations are based on the Foursquare database, which also helps users find convenient meeting locations nearby.
Carousell, one of the world's largest mobile marketplaces, is using Foursquare location to help buyers and sellers identify nearby places to meet and exchange goods or payment.
"At Carousell, we connect people so they can buy and sell pre-loved items. Foursquare and its expertise in location-based services helps us connect our Carousellers more effectively, making it all the more convenient to get the items they always wanted," said Lucas Ngoo, Co-founder & CTO, Carousell.
Foursquare's API also powers several ride-hailing companies in Asia.
Travel Japan WiFi, one of the country's top travel apps, helps direct travelers to the best places to eat and drink and provides details on 200,000 Wi-Fi hotspots.
"It is simple and easy to integrate the Foursquare APIs, which immediately resulted in a highly-scalable product," said Kenji Soma, CTO of Wire and Wireless Co. "We are also reassured that nearly every place in the world is in the Foursquare database, so we can deliver top-notch recommendations, always."
Foursquare announced the expansion of its Asia-based team, who offer on-the-ground technical support and local language fluency, and work hand-in-hand with partners as they design location-powered products. The leadership includes:
Jeremy Geiger, Head of Enterprise Business, Asia-Pacific
Jeremy has more than 15 years of experience bringing data-oriented enterprise technology companies into China, Korea, Japan, India, Australia and SE-Asia. Formerly the Founder & CEO at Retailigence, Jeremy understands the power of mobile location data and the needs of Asian enterprise customers.
Allen Wu, Senior Business Development Manager
Allen's expertise, honed from years at Baidu, Lenovo, Dell and Nokia, expands and deepens Foursquare's relationships with a rapidly growing number of international developers and internet and hardware companies.
Hyounil Choi, Senior Technical Account Manager
Hyunil has years of experience in technical, product and implementation roles at Korea-based Naver and Japan-based LINE, and played a key role in Germany-based SAP's expansion in China.
About Foursquare: Foursquare is a technology company that enriches consumer experiences and informs business decisions through location intelligence. Foursquare powers location data for Samsung, Apple, Twitter, Reddit and 100,000 other developers. Foursquare's business solutions also include Pinpoint, Attribution, Pilgrim SDK and Foursquare Analytics, which empower brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success.
No comments:
Post a Comment