The Society For The Promotion Of Japanese Animation Announces First Ever Anime Expo Lite - A Virtual Japanese Pop Culture Event

- FREE Livestream Event to take place July 3 & 4

The Society for the Promotion of Japanese Animation (SPJA) is thrilled to unveil its plans to offer Japanese pop culture fans from around the world an opportunity to experience all things anime from wherever they are with Anime Expo Lite. This FREE two-day livestream event will begin on July 3, proclaimed Anime Expo Day by the City of Los Angeles in 2015, and continue through July 4.

The Society for the Promotion of Japanese Animation announces first ever Anime Expo, a Free virtual Japanese pop culture event July 3 & 4, 2020.

Anime Expo Lite will feature content from industry partners such as Bushiroad, Crunchyroll, Pony Canyon, VIZ, and more!  More exclusive content will be announced in the coming weeks.

SPJA has also revealed the key art that was planned as the program guide cover for the since cancelled Anime Expo 2020, which now features the Anime Expo Lite logo instead. The AX mascot characters Ai and Xeno are pictured with the cast of The World End With You.

"We are excited to be able to parlay the traditional Anime Expo into a virtual experience. Since 2017, AX has been livestreaming select panels as well as from the convention floor, so it is a natural transition for us to produce a virtual event. As everything in 2020 is different, we see a unique opportunity to be able to share our passion for Japanese pop culture not only with those that would have attended AX but now with any anime fan no matter where they live," said Ray Chiang, CEO of The Society for the Promotion of Japanese Animation, AX's organizer. "With our Anime Expo Lite line-up, we know fans will find plenty of events and special guests to entertain and keep them engaged."

Fans can expect to see:

- Special Guests, including artist/character designer Yoshitaka Amano
- Panel discussions with industry leaders
- Industry announcements
- Live content
- Pre-taped content from global partners
- Q&As
- Giveaways

For more information, and to keep up-to-date on Anime Expo Lite announcements, please sign-up here https://mailchi.mp/anime-expo/ax-lite-updates.  

For 29 years, AX has been the preeminent event featuring the newest anime films, television series, fashion, video games, manga, dance, music concerts, exhibitors and exclusive convention merchandise, all combined to deliver unforgettable experiences to fans of anime and Japanese pop culture. AX will return to the Los Angeles Convention Center July 2-5, 2021. For more information regarding Anime Expo please visit www.anime-expo.org.

About SPJA

SPJA is a non-profit organization dedicated to popularize and educate the American public about Japanese entertainment and pop culture, as well as provide a forum to facilitate communication between professionals and fans. For more information, please visit www.spja.org.

About Anime Expo

Anime Expo (AX) brings together fans and industry from Japan, the US, and all over the world for the largest celebration of Japanese pop culture in North America. Taking place every year since 1992, Anime Expo features the best in Japanese entertainment, music, fashion, and video games. For more information, visit www.anime-expo.org.