FE CREDIT & MasterCard Launch the Unique Plus Card, A Product Tailored to Attract First-time Users into The Under-penetrated Credit Cards Category in Vietnam

          VPBank Finance Company Limited (FE CREDIT) has launched the unique FE CREDIT PLUS+ MasterCard targetting category entrants. This card will help first-time cardholders get relevant benefits in a market with limited card acceptance.
         

          The internationally valid FE CREDIT PLUS+ MasterCard has several unique FIRSTS:

          - Selfie PLUS+: In a high-smartphone-penetration, selfie-obsessed country; customers can easily customize their credit card face with their favorite selfie.
          - Fuel PLUS+: With very high penetration of motorbikes, yet limited acceptance at fuel stations, this feature helps cardholders  to use their card to pay for fuel even at outlets where there is no acceptance.
          - Education PLUS+: This benefit allows cardholders to use their card for education expenses even if their educational institution does not accept cards.
          - Bill Payment PLUS+: Recharge mobile phones and pay bills with a few clicks.
          - Everyday Rewards PLUS+: A loyalty program created for entry-level users. Each point is equal to 1 Vietnam Dong. No complexity. No confusion.

          Mr. Kalidas Ghose, CEO of FE CREDIT said,"FE CREDIT, the market leader in consumer finance, aims to continuously provide customers with products and outstanding features like this PLUS+ MasterCard. MasterCard recognized FE CREDIT as the only non-bank financial institution for most effective card issuance in 2016."

          Mr. Arn Vogels, MasterCard Indochina Country Manager and Chief Representative said,"In Vietnam, where credit cards are under-penetrated, we believe that FE CREDIT has the ability to shape the market by reaching out to new consumer segments in a way that challenges the conventional business model."

          Mr. Nimish Dwivedi, Credit Card Business Director of FE CREDIT added,"The FE CREDIT PLUS+ MasterCard has a welcome suite of benefits for first-time card users with an aim to enrich their lives with never-before-seen Plusses."

          About FE CREDIT

          One of the pioneers in the Consumer Finance industry, after just 6 years of operation, FE CREDIT has established a solid foundation to become the market leader of the unsecured consumer loans market. FE CREDIT currently provides consumer lending services with key products such as personal loans, two-wheeler loans, consumer durables loans and credit cards. More can be found at: www.fecredit.com.vn